Transcript: 00:00:14-3 Hey everyone. Stephen Esketzis here from Marketing On The Move. Today I am back on Melbourne on the way to work, on the way to the office, in absolutely horrible weather. It is pouring down with rain, and I do not know exactly why I came back because San Diego was fantastic […]
Transcript: 00:15 Stephen Esketzis: Hey guys, Stephen Esketzis here from Marketing On The Move. And today, I’m coming to you from the Buzzsprout booth, I don’t know, it’s more of like an audio booth, a recording booth, and I’ve got a great guy with me Caleb Hodges. Is that how you say your surname? 00:29 […]
In his seminal book, Influence: The Psychology of Persuasion, Robert Cialdini lays down six principles that make people tick and get them to say “Yes.” They are: Reciprocation Commitment and Consistency Social Proof Liking Scarcity Authority Marketers have forever used these principles to make sales. All of them work great, but I can safely say […]
