How’s your email list segmentation coming along? Have you even thought about it yet? Email list segmentation and general email personalisation, are seriously underutilised tools in the growing entrepreneur’s toolbox. In fact, according to MarketingSherpa’s research, upwards of 50% of all online marketers asked have indicated they have a great need to improve their email segmenting […]

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So it’s becoming more and more evident that Facebook groups (not pages) are the hub to network and stay connected online with real marketers. It’s no wonder though. Where else would you go? A forum? Who’s got time for that these days. We want to have everything together in one place, and for most people […]

What is your industry and please tell us how did you get started as an entrepreneur? I first started as an entrepreneur online at the age of 23, when I launched a job portal. Then I held management positions in marketing and sales after which I started to do consulting which I still do today. […]

How did you get to your industry? What career moves did you make to get to your current position? Since before I started my bachelor degree in Computer Science, I already knew software development would be the most pleasant job I could get involved with. I also liked to learn Mathematics and related subjects since […]

How did you get started? How did you establish yourself as a real authority in your field? For a long time I knew on some level, I needed to do something to help build authority. I just didn’t know exactly how to go about it. Back then I was consulting businesses for SEO and other […]

What’s your specialty? Tell us about it. I am a Google AdWords and Google Analytics certified partner, but my specialty is still search engine optimization, I have done SEO for over 10 years now, so I got started when the business was new. Doing SEO has become increasingly challenging and consumes more time than the […]

Tell us a bit about your design background and career path. What drew you to the swimwear market? I graduated from the University of Massachusetts in 2012 with a dual degree in Legal Studies and Sociology. Needless to say I had no design background or design training. During my junior year in college I did […]

What’s the hardest part about digital marketing? The hardest part for us is ensuring the client understands that digital marketing is not an a-la-carte service. We have clients come to us all the time asking for a specific service, usually SEO. If we don’t think that SEO is in line with the client achieving their […]

How did you learn to acquire customers and leads? The main bulk of learning to acquire leads/customers came from the height of the PPI scandal where the money for the leads was incredibly high, this gave me and the people I worked with a huge budget to experiment with. Once the basics were in place […]