The Definitive Guide to Segmenting Your Email List (and Why You Should Do It)

How’s your email list segmentation coming along? Have you even thought about it yet? Email list segmentation and general email personalisation, are seriously underutilised tools in the growing entrepreneur’s toolbox. In fact, according to MarketingSherpa’s research, upwards of 50% of all online marketers asked have indicated they have a great need to improve their email segmenting […]

Alex Booth On Pay Per User Acquisition

How did you learn to acquire customers and leads? The main bulk of learning to acquire leads/customers came from the height of the PPI scandal where the money for the leads was incredibly high, this gave me and the people I worked with a huge budget to experiment with. Once the basics were in place […]