About Jenn: Jenn Scalia coaches smart, successful women on how to get clear on what they want (as opposed to everyone else). Her clients have suffered from self-doubt, have trouble setting — and keeping — boundaries and don’t know how to love themselves more. She helps them transform all that and ultimately change their lives. […]
In his seminal book, Influence: The Psychology of Persuasion, Robert Cialdini lays down six principles that make people tick and get them to say “Yes.” They are: Reciprocation Commitment and Consistency Social Proof Liking Scarcity Authority Marketers have forever used these principles to make sales. All of them work great, but I can safely say […]
