#54 – Planning for 2016

FEATURED DOWNLOAD: Read and download the full transcription of Episode 54. I’m just sharing how grateful I am for 2015 and what I will be looking forward to in 2016. (Click Here to Download Transcription) [0:00:14.8] Hey everybody, Stephen Esketzis here from Marketing on the Move. And I’m coming to you today the evening of Christmas, […]

The Complete Guide To Building An Authority Website

In his seminal book, Influence: The Psychology of Persuasion, Robert Cialdini lays down six principles that make people tick and get them to say “Yes.” They are: Reciprocation Commitment and Consistency Social Proof Liking Scarcity Authority Marketers have forever used these principles to make sales. All of them work great, but I can safely say […]

#50 – Overcoming Daily Business Headaches

FEATURED DOWNLOAD: Read and download the full transcription of Episode 50. This episode focuses on how to keep your cool and keep finding solutions to daily business burdens. (Click Here to Download Transcription) [0:00:15.2] Stephen: Hey, everybody. Stephen Esketzis here from Marketing on the Move. And I’m with here with you on a very fresh Thursday […]

#49 – Actionable Facebook Advertising Q&A With Kim Barrett

FEATURED DOWNLOAD: Read and download the full transcription of Episode 49 with Kim Barrett. We’ve essentially covered Facebook retargeting hacks and process in this episode. (Click Here to Download Transcription) Biography: Kim Barrett, the founder of Your Social Voice , is a world renown Social Media Marketer, focusing on Facebook. He is an International Best Selling Author, […]

#35 Facebook Marketing Machine Rick Mulready

FEATURED DOWNLOAD: Read and download the full transcription of Episode 35. Rick Mulready, talks about effective Facebook Ads Retargeting. (Click Here to Download Transcription) Biography: Rick Mulready specializes in Facebook advertising and through years of case studies and experimentation while working with big corporate Internet advertising companies such as AOL, Yahoo! Funny Or Die, and Vibrant […]

Facebook Ads Dashboard 2015 Update Overview

  Recently Facebook rolled out a new advertising dashboard which highlighted some of their features and metrics really well. I figured I should make a video on the ins and outs of it so you can really use it to your advantage. There really isn’t a need to start buying expensive software anymore when you […]

Advanced Facebook Ads Blog Re-Targeting Strategy

So I’ve been making a lot of changes to this website and wanted to touch on one specific addition which I’ve made to this website’s funnel which you can apply to yours, and that’s retargeting people based on the categories within your blog. What Is Retargeting? Retargeting is when someone arrives on your website, and gets tagged with […]