Summary: Stephen shares top 3 takeaways he learned from his recent trip to attend the Marketing Funnel Automation Live 2016 and how it is beneficial in the long term. [00:00:14] Stephen:  Hey guys, Stephen Esketzis here from Marketing on the Move.  And right now, right this very second, I’m on the beach watching the sun […]

Summary: Stephen talks about his key takeaways from the recently concluded Content and Commerce Summit 2016 in Orlando.   [00:00:15] Stephen: Hey, Guys! Stephen Esketzis here from Marketing on the Move.  I know it’s been a little while since I’ve released a podcast episode.  I’ve been really busy lately and it’s been crazy.  So, finally […]

In his seminal book, Influence: The Psychology of Persuasion, Robert Cialdini lays down six principles that make people tick and get them to say “Yes.” They are: Reciprocation Commitment and Consistency Social Proof Liking Scarcity Authority Marketers have forever used these principles to make sales. All of them work great, but I can safely say […]

FEATURED DOWNLOAD: Read and download the full transcription of Episode 34 with Justin Brooke. Justin shared nifty tips and hacks on content marketing and conversion optimization. Click Here to Download Biography: Justin Brooke is an online marketing strategist responsible for tens of millions of dollars in sales. He has pioneered inbound and outbound marketing strategies and […]