In his seminal book, Influence: The Psychology of Persuasion, Robert Cialdini lays down six principles that make people tick and get them to say “Yes.” They are: Reciprocation Commitment and Consistency Social Proof Liking Scarcity Authority Marketers have forever used these principles to make sales. All of them work great, but I can safely say […]

FEATURED DOWNLOAD: Read and download the full transcription of Episode 48 with Gaël Breton. This episode will teach you how to jumpstart Authority Website building. (Click Here to Download Transcription) Biography : Gael Breton is the Co-founder of Authority Hacker , where he and his business partner share their strategies from online business and teach people how […]