In his seminal book, Influence: The Psychology of Persuasion, Robert Cialdini lays down six principles that make people tick and get them to say “Yes.” They are: Reciprocation Commitment and Consistency Social Proof Liking Scarcity Authority Marketers have forever used these principles to make sales. All of them work great, but I can safely say […]

How did you get started? How did you establish yourself as a real authority in your field? For a long time I knew on some level, I needed to do something to help build authority. I just didn’t know exactly how to go about it. Back then I was consulting businesses for SEO and other […]