Marketers/Promoters Ruin Everything
Marketers are the reason we can’t have nice things.
If you’ve spent time around Nightclubs (like I have for Meggle) then I’m sure you would know how bloody annoying promoters can be.
If you work in social media, you’ll be even more familiar with this concept of marketers/promoters ruining everything.
Here’s what I mean.
Ever wondered why we started disliking event invitations on Facebook in the last 12 months?
Oh yeah, it was because promoters started making events for their guest lists – so we knew that you could say, Jim, John, Jack and Jill when you entered a nightclub. I actually didn’t mind when events sent me out an invitation to an event which was happening, kind of made me feel important (especially when we all just turned 18 and got into clubbing) but now, I’m sure you’re all aware – there’s nothing more annoying than waking up and seeing 20 pending invitations to this week’s nightclub events…then another 30 invitations to every promoter’s guest list at the same venue.
Another example which Gary Vaynerchuck refers to, and a probably much more clear and widely used service was email marketing. Remember the days when you received an e-mail in your inbox? Was awesome right? Getting home and seeing your pen-pal or friend message you (kind of the feeling you get now when a real letter arrives for you which isn’t advertising). I actually signed up to some of the 2 for 1 sushi coupons and loved getting notifications about group on deals.
Fast forward a few years.
We’re getting plagued and spammed with emails from all kinds of companies.We all have that feeling in our guts where we’re scared to even log in to our email accounts because the amount of unread crap is in the thousands. See what I mean? We had a nice service at one stage where we actually enjoyed and appreciated what people were sending us into our personal email accounts, but as soon as marketers caught whiff of what we ‘like’ it began turning into a ‘crapfest’. This is why I wrote my very first post on the ‘Clean Lean Entrepreneur’.
It won’t be long till social media and apps (push notifications to be specific) suffer the same problem. If you’re like me you’ll have seen some of the more recent spamming tactics like ‘invite all Facebook friend’ options on apps at a click of a button (irreversible by the way) and text messages to you about events coming up too from venues and events.
So let’s enjoy what we have while we have it, as eventually, marketers and promoters will realize that something is of value to us – and will take advantage of it immediately for marketing purposes.