Funnel Scripts Review (All You Need To Know)

It’s an established fact that a good copy is a necessity in marketing.

Whether it’s for a sales letter, an ad copy, a product description or a video script, creating copy is a process that needs the utmost care. The copy is the voice that sends out your marketing message, therefore, a thorough understanding of who your target market is, what the product is, how your product solves your target market’s challenges, etc. is something that should resonate within your copy.

Here are some of the reasons why good copy is a powerful marketing tool:

1. A good copy separates your brand and your products from competitors. This means that a good copy allows you to make a name for yourself.
2. A good copy entails results you can measure. This one’s pretty obvious since a good copy is almost always sure to bring increase in important metrics such as engagement and conversion. With a good copy, it’s easy to roll out a marketing campaign within a set budget.
3. A good copy converts to sales. This is a no-brainer. A terrific copy has the power to enthrall your audience and compel them into acting on whatever you say, in this case, to buy in. A highly engaging copy does just that.
4. A good copy helps you form a solid relationship, built on trust and credibility, with your audience. A good copy makes full of use

Writing copy isn’t an easy task. Even the most seasoned of pros in marketing will find this task daunting sometimes, if not all the time. Afterall, not all marketers have the ability to write copy that will resonate to their audience and convert the audience in the process.

Creating content is already a daunting process as it is – creating copy, even more so. And if you’re a marketer, you will understand how this process is not something to just shrug off and just thoughtlessly churn copy for the sake of creating copy. It doesn’t work like that.

Now, I’m not trying to put pressure on you to create good and effective copy. I can, after all, understand that not everyone is born with the talent to weave words together into something that engages the audience, much less act on it and convert. And natural writers don’t always cut it when it comes to creating good copy. It all boils down to honing that skill and perfecting that skill until it becomes second nature to you.

But let’s just face it, if we’re going to be realistic, it’s going to take a lot of time if we want to do it ourselves. Of course, we can hire experienced copywriters, but what if we don’t have the time or the budget to hire one?

Enter Funnel Scripts

Funnel Scripts is ClickFunnels script writing platform that solves our very need to create compelling copy – a copy that engages the audience and converts them in the process.

What I like about Funnel Scripts is that it isn’t like the cookie cutter copy generator you can find over the internet. If you take the time and browse through the script writers available to Funnel Scripts, you’ll find that it not only focuses on what you want to say to your audience, but it creates copy according to your target market, their needs, challenges, problems and how you think your product or service can solve all of those!

Copywriting Made Easy!

The next best thing about Funnel Scripts is that it is incredibly easy to use! And I mean that, literally. All you need is to fill in the information asked in the forms, click Submit and voila! The copy is ready to use. You don’t have to know much about copywriting, either because Funnel Scripts does the job for you. How convenient is that?

What You Can Create With Funnel Scripts

• Ad Copies
• Sales Copies
• CTA Copies
• Email Scripts
• Headlines
• Video Sales Letter Scripts
• Email Subject Lines
• Product Description
• Lead Capture Scripts
• Webinar Optin
• And so much MORE

Pros

• The forms are easy to fill
• It saves you time in thinking up how to make your copy engaging
• You don’t have to be a pro to use it
• There are training videos available if you find yourself confused
• The scripts are editable!
• There is a live training available every month
• You can request for a script if it’s not available

Cons

• Sometimes, you may find that some of the scripts need proofreading

Pricing

You can get all of Funnel Scripts features and bonuses for a steal of a price at $497 annually. Imagine that! It will only cost you a little over $40 a month and you get unlimited access to Funnel Scripts wide selection of script writers.

How It Works

As stated over and over, Funnel Scripts is an incredibly easy to use tool. You aren’t even required to download a software and install it to our PC because it is web-based! What makes Funnel Scripts absolutely easy to use is that all you are required to do is to fill in what is asked in form. The scripts are even editable!

What this means is that you get to do away with the hassles of having to create your own scripts from scratch. You get to learn awesome pointers as well from the training videos available. You get to do your copywriting tasks while leveling up your copywriting skills while you’re at it.

Also, creating copies with the script writers is made even easier with the tutorial videos and extended training!

What’s not to love?!

Funnel Scripts has seven categories of script writers with various types under them:

• Sales Copy & Video Scripts
• Bullet Scripts
• Advertising
• Content Creation
• Email
• Titles
• Sales Letters

To let you know just how awesome Funnel Scripts is, we’ve created a list of the awesome features to expect when you get your own copy!

Sales Copy & Video Scripts

First up on the list of script writers is the sales copy and video scripts. Now, we all know how important marketing copy is to any campaign. It can make or break it, afterall. This section is dedicated to marketing copies with the #1 goal which is conversion or SALES.

Amazon/Ecom Scripts

This one’s a cool new script they have just added especially since Amazon product description has gotten trickier as of late. What’s more, this script isn’t solely just for Amazon, but for any other purpose where you need to add engaging product descriptions.

What it covers:

• Product or Brand name
• Product type
• Target audience for the product
• Keyword theme
• How your product can help your target audience
• The benefit of your product for the target audience
• Your ideal customer’s pressing need
• The hurdles they face
• How the hurdles they face negative affects them
• The product features
• The benefits of the features to your audience

Call to Action Scripts

As the name suggests, this script writer is your go-to if you want to create winning CTA scripts. These scripts can be used to create customised CTAs for your images, texts, and CTA buttons!

What it covers:

• The name or title of your offer
• The cost
• What you are selling
• What’s in it for them
• The biggest benefit they will reap from your  offer
• How fast they will see the results from your product or service

Lead Capture Scripts

This one’s an insanely awesome script writer especially for those who find it hard to write effective lead capture copies! You can use this on just about any platform where you want to run a lead generation campaign to build your opt-in email lists. However, these scripts are most effective when used on squeeze pages.

What it covers:

• Your name
• The website you’re welcoming them to
• The niche of your target
• The big result they want from this area of their life/business
• The big “how to” secret they really want to know
• The freebie they will receive for opting in
• What’s in it for them if they opt in – the big payoff for opting in
• A teaser of the big reveal or takeaway for the next page

Magic Bullet Scripts

These scripts work best for “Try Before You Buy” offers whether it’s for a sales copy or for a video script. This script capitalises on the Big Payoff that the lead will realise within a certain amount of time.

What it covers:

• Your name
• The main topic
• The Big Payoffs
• The target audience’s almost impossible dream
• The drawback to that dream
• What you can offer them
• The big results to the solution you offer
• The cost of your offer

Million Dollar Testimonial Scripts

If you are looking for a script convincing your clients or customers to write you impressive testimonials, then this script writer is your best bet.

What it covers:

• The name of the person offering the product, service or coaching you want testimonial for
• Your target audience
• The name or title of your product or service
• The thing you want reviewed

Order Bump Scripts

This script writers is a great complement to the order bump feature of ClickFunnels. If you’re looking to create an effective Order Bump, then this is a great script writer to use.

What it covers:

• The name of what you’re offering int he bump
• What you are offering for the bump
• The big payoff
• The action they need to take to get the payoff
• The negative action they need to avoid

Origin Story Scripts

Storytelling is a great way to increase engagement and conversion. This script writer is your go-to if you want to sell something by creating a sales story.

What it covers:

• What you are selling
• The negative event or circumstance you want to build your story around
• The thing you were trying to accomplish during that time
• Your struggles during that time
• Your setbacks and hurdles
• The dream or goal you were not willing to give up
• Your realisations or discoveries
• The big payoffs you got from your discoveries

OTO Need Help Done-For-You Scripts

This one’s a great script writer for those who offer coaching or other services. This script writer is for a One Time Offer for coaching or a service for your customers to purchase after buying from you to help them get the results they want faster. You can either offer to coach them or do it for them as a service.

What it covers:

• The name of what they just bought
• The big payoff from what they just bought from you
• What they should expect from it
• The name of the coaching or done-for you service you want them to buy
• What it can do for them
• The big payoff from this offer
• How it works
• The timeframe for results to happen
• The regular price
• The special price you are offering
• The most important results they should expect
• Bonus offers
• The value of your bonus offers
• Testimonials

OTO Next Thing Scripts

This script writer is for a One Time Offer product or service that is the Next Thing or Next Step for your customer to purchase after their prior purchase from you.

What it covers:

• The name of the product they just bought
• The big payoff from what they just bought
• What they should expect from it
• The name of the next thing you want them to buy from you
• What the product or service can do for them
• The big payoff from this product or service
• How this product or service works
• The timeframe for results to happen
• The regular price
• The special price you are offering
• The most important results from this product or service that will appeal to your target audience
• Bonus offers
• The value of your extra offers
• Testimonials

PPT Optin Video Scripts

If you’re looking for video scripts to use on your website to get more opt-ins, this script writer does that job. This script writer writes the first draft of a video script. It also writes the slide text and the basic text for a web form you can put on a landing page.

What it covers:

• Your name
• The niche of your target
• The big result they want from their life or business
• The “how to” secret they want to know
• The special offer they get when they opt in
• The big payoff from that special offer
• The prompt or teaser of a big takeaway to be revealed on the next page

Special Offer Scripts

This script writer is a great tool for sales announcements. If you want to write a compelling copy with all the essential elements of a great sale announcement in one script, then this script writer should be your top choice.

What it covers:

• Timeframe for the special offer
• The actual deal you are offering
• The name of the product or service you are offering the deal on
• What the product or service is
• The deadline for the deal
• The regular price of your product or service
• The deal price you’re offering for the product or service
• The benefits of your offer
• What they get from your offer

Webinar Optin Scripts

This script writer creates opt-in sales copy and video scripts aimed to compel visitors to sign up for your Free Events. These events include your webinars and teleseminars.

What it covers:

• Your name
• The title of your webinar or teleseminar
• Your target niche group
• The big payoff your target audience wants
• The big secret they want to know
• The setback they want to avoid
• The key points that you will cover

Who What Why How Scripts

This script writer is a great choice when you want to create sales copy which hits the main points of your offers and build credibility as quickly as you can. This is the script writer of choice when you want to create copy for low cost offers, free + shipping offers, or sales where it doesn’t require a lot of explanation or even long sales letters!

What it covers:

• Your name
• Your company
• What you’re offering to get them to sign up
• The title or name of what you’re offering
• The big payoff or gain
• The big hurdles, obstacles, barriers they want to avoid
• The big reveal you’ll share with them
• Why you are giving this away for free
• The deadline of this special offer

Bullet Scripts

The next on the list of types of scripts to create are bullet scripts. These script writers are great choices if you want to make your bullet points more compelling and engaging, allowing your targets to know more about your offers, the features of your products or service, and what these offers mean for them.

Brunson Bullet Scripts

This bullet script writer, named after Russell Brunson, is what you need to create bullets for your Brunson Boxes.

What it covers:

• The type of bullet you are creating
• How your product or service helps your target
• What your product or service can provide to your target
• How your product or service makes doing an important task easier for you
• How your product or service makes doing an important task effortless for you
• How your product or service makes doing an important task faster for you
• The negative things your product or service can help your target avoid
• How your product or service can help ease your target’s mind

FBM Bullet Scripts

FBM stands for Feature, Benefit, Meaning. This script writer lets you create bullets that enumerate what your product or service is, what it does and what it means for your target. This is a bullet script intended to compel your targets to take action.

What it covers:

• The features of your product or service
• The benefits they will get from your product or service
• What these features and benefits means to them

Advertising

The 3rd on the list of scripts available to Funnel Scripts are the Advertising script writers. These script writers are made for helping you create engaging and high converting Ad copies.

Curiosity Ad Copy Scripts

This script writer helps you create curiosity-driven ad copies which compel and inspire your target audience to click on your ads out of..you guessed it right..curiosity. This ad copy usually discusses the challenges we seek to overcome and what big results we want to get from overcoming the challenges.

What it covers:

• The location
• Name an everyday person
• The topic of interest
• The amount made or saved
• The amount made or saved monthly or yearly
• Ultimate result they will find highly interesting
• What they want to get, have or accomplish
• Timeframe for results
• Painful thing or action they want to avoid

Facebook Newsfeed Ad Scripts

This script writer is made especially for Facebook Newsfeed Ads. It creates the ad copy you need to create click-worthy ads for Facebook.

What it covers:

• The main keyword phrase or topic of the ad
• The target niche or audience
• The biggest obstacle they want to overcome
• The name or title of your product or service you want them to buy, try or download
• 1-2 word description of your product or service
• The big payoff they will get from your offer
• The timeline of achieving the desired result from your offer

Stealth Close Scripts

Create compelling subtle or “under-the-radar” Calls-To-Action with this script writer. Your audience wouldn’t even notice that they are actually CTAs.

What it covers:

• The niche group of people you want to target
• The title or essence of the freebie you are enticing them with
• The big question you want to answer
• The big result they want in this area of their life or business
• The how-to secret they want to know
• The freebie
• The big payoff from the freebie
• The URL where they can get the freebie
• The big takeaway they will get from clicking the link
• The title of the product you want them to buy
• the headline

Content Creation

Next up of available script writers on Funnel Scripts are the Content Creation scripts. These are script writers that help you create copy to promote your content.

Free Report Scripts

This script writer lets you create report cover letters, ads, optin-page copy and more to promote the Free Report you are offering.

What it covers:

• Your name
• The website you are welcoming them to
• The title of your free report
• The questions answered in the report
• The niche group of people you target
• The big result they want in general from this area of their life or business
• The how-to secret they want to know
• Other freebie they get from opting in
• The big payoff they will get from the freebie
• A teaser to the big takeaway waiting on the next page
• The sales page URL
• The name of the product you want them to buy
• The headline

Seinfeld Email Topic Idea Scripts

This script writer is a great source of idea starters which aren’t only for emails but also for articles, blog posts and social media.

What it covers:

• Your target audience
• Your target topic

Email

Next up on Funnel Scripts‘ line-up of script writers are the Email script writers. These script writers let you create engaging and high-converting follow-up and promotional emails.

Auto Email Follow-Up Script

This is one nifty scrip writer if you’re looking to create copy for your entire follow-up email marketing sequence. Create your ebook, webinar, free report email follow-up scripts with this script writer.

What it covers:

• Your main topic
• The name of your product or service
• Your name
• Your company name
• Your business address
• Your business phone number
• Your main product or site URL
• A catchy phrase or branding statement that relates to your product
• Your subject line

Fast Teaser and Tweet Scripts

Now, this is another awesome script writer. It lets you create email teasers and event tweets!

What it covers:

• Your target audience
• The difficulty they are dealing with right now
• The thing they want
• A hard job they know they have to do but they don’t know where to start
• What are you offering them with this teaser
• The title of what you are sending them to
• How this alleviate their difficulties
• How this helps them get what they want
• URL to the product

Promote Your Webinar Scripts

This script writer helps you create promotional copy for your free and paid webinars.

What it covers:

• The title of the webinar
• The tagline of the webinar
• Your name
• The topic of the webinar
• Webinar date
• Webinar time
• The top problem they face concerning your topic
• The thing they want to know how to do with regards to your topic
• They #1 fear they want to avoid
• The big payoff from the webinar
• The benefits they will get from the webinar
• The questions you will answer on the webinar

Webinar Follow Up Scripts

This script writer lets you create follow-up email copies you can send to those who opted in to your webinars.

What it covers:

• Your name
• Your email subject slug
• The tagline of the webinar
• Webinar topic
• A cool secret you will share on the webinar
• The big payoff from the webinar
• Webinar replay link
• Title of the product or services offered
• Special Offer URL from the pitch
• The benefits from the special offer
• The deadline for the special offer

Titles

As the name suggests this type of script writers’ purpose is to create compelling title or subject lines engaging the reader while making them want to read further.

Email Subject Line Scripts

The email subject line is like the welcome mat to your house. Oftentimes, readers decide on whether to read their emails based on the subject line alone. This script writer is your go-to if you want to create engaging subject lines which will make your readers want to open your email.

What it covers:

• Your name
• Your target audience
• The big result your target audience want
• The thing they want to avoid
• The number of solutions you offer
• The main keyword phrase or area of interest of your target audience
• Your email subject line brand to let them know who it’s from
• Current news, story, topic that is trending

Killer Headlines V2.0

This script writer lets you create attention-grabbing headlines aimed at stopping people in their tracks!

What it covers:

• Your niche audience
• Your main keyword topics
• The thing they want to avoid
• The hurdles, challenges or roadblocks they see as holding them back
• The big results your niche audience want
• The name or title of what you want them to buy
• Description of your solution
• The big payoff
• The timeframe of the big payoff

Short Headline Scripts

This script writer creates a simplified version of the classic long-form headline. This copy cuts straight to the heart of the matter with its concise discussion of all the key points of your offer.

What it covers:

• The keyword topic
• Target topic person (keyword)
• A negative event
• A desired result or outcome
• An expense they want to avoid
• The product topic

Profitable Title Scripts

This script writer is a gem! It helps you create unique titles and domain names.

What it covers:

• Your central topic
• Your main keyword phrase (verb)
• The main result or benefit you offer
• Your target audience

Sales Letter

The last type of existing script writers under Funnel Scripts are the Sales Letter script writers. If you’re looking to create sales copies, be it long-form, short-form or video sales letter scripts, these script writers should be your go-to.

Long-Form Sales Letter Scripts

As the name suggests, this type of script writer focuses more on creating a detailed form of the copy. Since the long-form sales letter is much of classic form, all the key points of your offer will be thoroughly discussed while making sure that it produces high-quality copies that are sure to engage and convert.

What it covers:

• Your target niche
• Your name
• Headline
• The name of your product
• Your keyword topic
• Your ideal target prospect
• The benefits of your offer
• The summarization of why your sales letter should not be taken for granted
• Testimonials or social proof
• Explanation of why your solution should be of the utmost importance to your target
• Statistics to grab their attention
• How your solution enables your target to save on costs
• The price of your product
• Bonus offer
• Benefits to gain from the bonus offer
• The value of the bonus
• The duration of the guarantee
• Order link text

Short Sales Letter Script

The short sales script is the abbreviated version of the long-form script, but it still packs a punch when it comes to conversion. It covers all the key points of your offer.

What it covers:

• Your target niche
• Your name
• Headline
• The name of your product
• The benefits of your offer
• The descriptions of your offer
• Compelling reason to take action
• Regular price of your offer
• Your CTA
• What they stand to lose if they don’t take action right away

PPT Video Sales Letter Script

This script writer is a great tool if you want to get a headstart on your PowerPoint video sales letters.

What it covers:

• Your name
• Your target niche
• Topic of your product
• A statement aimed at triggering their curiosity
• The problem they face
• Description of the problem
• Your solution
• Format of your solution
• Description of your solution
• Your guarantee
• Bonus offer

Funnel Scripts Training

Just when you think that copywriting doesn’t get any easier than it is now, thanks to Funnel Scripts – out comes the training that comes with your copy! Funnel Scripts lets you sign up for live member training aside from their wide selection of training videos.

Schedule

This section is where you will find schedules of trainings. You can also register for Funnel Scripts Training here.

Past Funnel Scripts Training

This section is where you will find previously held trainings. Here you’ll find a treasure trove of training videos that will help you make it a lot more easier to use the script writers. A cool feature in this section is that it allows you to donwload an MP4 file of these trainings.

Extended Script Demos

This section has all the demo videos you will need for a step-by-step guide to making sure you get the most out of the scrip writers and create winning copies.

Funnel Fridays

Funnel Fridays is a live video talkshow happening every 11:00 AM EST. This live hangout talks about everything you need to know including funnel building, funnel hacking, various types of funnels, new ClickFunnels features, new Funnel Scripts features, affiliate marketing, tips and tricks and just about anything you need to make your funnels a success.

Downloadable Wizards

If you think it’s over, well.. it’s not. Not only do you get access to, quite possibly, the most fantastic copywriting tool there is available, you also get to download these script wizard software designed to help you create fantastic copy for webinars, surveys, VSL and storytelling scripts!

What you get:

• Perfect Webinar Wizard
• VSL Wizard
• Easy Survey Script
• Star Story Solution Script

Bonus!

Another great thing about Funnel Scripts is that you aren’t limited to just the script writers available. Funnel Scripts lets you suggest other types of scripts that aren’t found in inside the tool yet. I personally think that this feature is great since marketing and advertising is always evolving. It’s assuring for me to know that Funnel Scripts keeps their script writers up-to-date.

Conclusion

Funnel Scripts isn’t only made for complete beginners or for those who do not have a single copywriting knowledge. There is always something new to learn with all the training and pointers available. What’s more, the script writers available to Funnel Scripts make it possible for experienced copywriters to further hone their skill in creating winning copies for whatever marketing campaign.

Like I said earlier, one thing that makes Funnel Scripts a success is that it not your run-of-the-mill script generator that churns out cookie-cutter copies. Funnel Scripts make it a point to include key areas such as your target niche, your ideal target customer, what they need, the problems or hurdles they face, their goals, etc. Essentially, the script writers help you create copies that your audience can relate to. This, in turn, makes it possible to gain more conversions.

In summary, Funnel Scripts is a complementary tool for your marketing activities especially if you want to create copies on the fly. With its stellar line-up of features and bonuses, it’s a must-have tool for any marketer.