'You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out.' Steve Jobs

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Transcript:

[00:00:14] Stephen:  Hey guys, Stephen Esketzis here from Marketing on the Move and I’m driving home from the office on a very rainy night.

But I’m more pumped than I ever have been in a long, long time.

So I want to start by saying the title of this podcast episode is pretty much one of the most important themes.

It’s just crazy.

I know everything in the podcast is that I talked to you about.

I keep saying, oh it’s like the most important thing in your business.

But I’m serious, if you don’t love what you do, this is by far the most important thing in your business, not in your business, but in your life as well.

[00:00:50] So the reason for this podcast episode is basically — I’m just driving home from the office now, but we’ve got a new team member, or we’ve had a couple of new team members join us and one of them was in the office and she’s been working with us and working on a whole lot of projects with us.

She’s actually awesome.  And I started showing her — so what happened was I got a copy of the traffic and conversion recording from this year to the event I went to.

I highly recommend them.  If you haven’t gone to that event, you definitely need to grab yourself a copy.

It’s just stuff that you just can’t live without.

But pretty much, I had a copy of those and I decided showing her because it’s towards the end of the day — and it’s a couple of the last days before she leaves, so I wanted to show it off like look, this is pretty much what the event was about.

This is digital marketing.  And I was showing her a video of Perry Belcher and Ryan Deiss and they’re talking about content and commerce.

[00:01:44] I started watching it and in the first 10 or 15 minutes when they start breaking down content and commerce and they start talking about funnels, they start talking about this and that, man, I was so excited.

A smile literally came over my face every single word they spoke because they were just speaking my language.

It’s hard to find people that really speak your language.

It’s funny because I started talking and as Perry and Ryan started talking on the video and my team member was sitting next to me, she started looking at me like this is going to be a bit weird.

I’m starting getting really excited, I’m starting like jumping around, I started getting to the whiteboard and I started mapping things out and this was supposed to be just like a wind down end of the day, check out some marketing videos.

I know you’ll find it interesting.

But I was getting pumped, like I was getting really into it.

This is stuff that I actually was getting full-blown, really excited about.

[00:02:35] And these are just videos from traffic conversions, like the actual sessions that I already sat in the bull that I’ve seen.

So I started watching, I got really excited and I started pausing and I stopped and explained every single thing that they’re saying and why they were saying it and how they were saying it and how that impacted the business and why we’re doing what we’re doing and how we’re doing it.

And it just hit me.  I was like, man, I love what I do, every single thing like this traffic and conversion, digital marketing, building authority, building sales funnels, everything that I am doing in a day-to-day basis, having team members around me that believe and loved the vision.

I got to say, I love what I do and I hope you guys are doing that as well, like you’re actually in the position you’re in day in, day out, you’ve got the opportunity to really sit down and tell yourself and say, look, I love what I do.

[00:03:23] It’s something which I think everybody needs to experience.

And until you can really sit down and tell yourself that or you’re in a position where when you’re watching a video, when you’re going through a training, when you’re doing something like that, that you just get really excited like you find your people.

And that’s when I think — when I finished watching this video, actually I don’t even think we finished watching it.

We got through halfway and then I got too excited and started talking about strategies that we were going to roll out based on what I was talking about.

But I got so excited based on what they were saying in the video that it just — the emotion comes on me where I get really excited.

The more passionate you get, the more passionate the other person gets because they can really feel it coming through as well.

And it’s hard to say no to it.  It’s hard for people to really understand what their passion is without seeing that you have it as well.

[00:04:11] I’m probably not explaining it as well as I could be, but what I’m trying to say is when you’re passionate about something, the other person gets excited as well.

And I think I’ve said this in the past workshop as well.

If you wanted [unclear], just go on through my past episode, you’ll probably remember that I’ve said this before, but you’ve got to be as passionate about what you’re doing for other people to get involved in.

Whether you’re in an online business, offline business, it doesn’t matter.

If you’re not passionate about what you’re doing where you’re literally full with excitement at every breath of the conversation of the topic that you’re talking about, whether that’s sales, whether that’s online business traffic, e-Commerce, selling skin stuff, selling health stuff, selling houses, real estate, whatever it is, you got to be 100 percent committed and thumbs up about doing what you are doing, otherwise you’ve got no chance.

[00:04:59] If you’re coming up against me as a competitor and I’m at the level where I’m at, level 12 out of 10, thumbs up, passionate, doing everything in my power, I’m on a high every time I walk into the office because I’m just so excited about what’s going on, you’ve got no chance against your competition because your competitors are going to be like that.

There’s more Stephens out there that are just 10 out of 10, 12 out of 10, so pumped up, so excited about bringing results and getting results and implementing and growing that business that you just don’t have a chance.

And you’ve got to change in this or you got to do it now because if you don’t love what you’re doing — and Gary Vaynerchuk says this all the time, get out of it like a burning house.

You just can’t do it.  You got to jump, shift, go to the next thing because that’s one of the most important topics that you have to face.

And I think it’s something which a lot of people don’t value and I’ve seen it time and time again, people just jumping to the next shiny object, people jumping to the next business opportunity, but they’re not passionate about it.

You can see it.

They’re just in it for the money.

They’re just in it for the short-term gain.

But you’ve got to be in there where you’re excited because there’s going to be days where you’re not excited.

There’s going to be days where you lose money.

There’s going to be days when the server crashes, where your employees leave, they quit, when nothing goes your way.

[00:06:16] But there’s also got to be — that energy level has to stay where it is.

You still got to sustain that energy.

And it’s hard, like even for me who right now it feels like a level 10, I know that there’s been times in my business where I felt level negative 2.

And this is a me who is going to battle through it because I love the business I’m in.

But I can’t imagine what that would feel like to somebody who thinks it’s okay, thinks that this is all right and not super passionate.

, the people that you meet, the lifestyle you that you live, you got to be 100 percent certain.

[00:06:50] So that’s just a tip for me guys is, make sure you’re certain, you enjoy what you’re doing and people around you are going to start noticing that too, because all you do, your personality, your stance or your feeling, your tone, every single thing goes through you.

Tony Robbins is a big advocate of that as well.

I remember what he was talking about, I went to one of his events and he was saying that if your mom or dad was held a gun to the head, they’re going to die and you had to sell somebody a product or a service for them to live and they had to buy the product or service, how would you do it?

So what he did was — before he told us that actually, he said, tell to the person next to you, try to sell them a product or service.

I think he gave an example, whatever it is as a real estate agent or whatever he’s talking about and then we do it and then we sell it.

You’d be probably about level 5, level 6 intensity.

And then when he put the scenario, he’s like, all right, gun to the head of your mom or dad.

You’ve got to make the sale otherwise they will die.

And you just see the instant change in the whole body, in the whole performance, in the whole impact that you’re going to make on that person.

You just won’t stop, whatever it might be.

You just keep going and going and going and keep pushing and pushing and pushing and your whole energy changes, your whole vibe.

[00:08:09] And that’s what it has to be in business.

It’s got to be non-stop 10 out of 10 like gun to the head sort of level.

And I’ll always remember that because that intensity is what’s going to make the sale.

At the end of the day between you and your competitor, only one of you is willing to go that far and get those results.

The other guy is just not going to do it.  He’s not going to cut it.  So you’ve got to be the one to really go push for it.

Go the extra mile and have that intensity.  Bring the energy to the table, otherwise, the other person is just not going to feel it.

Your competitors are going to put you out of business.  The people that have the energy are just going to take it to a whole new level.

[00:08:40] So that’s my two cents for today, guys.  Make sure what you’re doing you absolutely love.

You’ve got a burning desire to go out and fulfill everyday because there’s going to be hard days, there’s going to be successful days, but you need to go out there day in, day out to make it work out because out of the long haul, it’s going to be a nice graph upwards, but you’ve got to make sure you’re sharp everyday and do the work and you’ve got to be excited about it.

So that’s my two cents for today, guys.

Hopefully you can take that onboard with your business and just ask yourself, do I love what I do?

Because I know I do and it’s good because my team members are actually showing me that they love what I do.

Sorry, that didn’t make sense.

That they love what they do and they can see the energy radiating from me.

[00:09:24] And it’s funny because — just quickly before I wrap it up is, when I find that I love what I’m doing, they also get really excited because I’ve started seeing that when you’re in person especially is when you bring all the intensity.

You bring the energy.

They get really excited because it’s more than just money that will motivate your employees.

You need to bring that vision.

If you’re not excited about your vision and you’re not pumped up for it, then there’s no chance that your employees or your friends or your family are going to be pumped up for that vision either.

Everyone around you, everyone that you impact and that you see in a daily basis needs to be reminded that — look at how excited you are.

You got the world at your fingertips, like you’re actually going to impact so much.

You’ve got your goal and you’re hitting it and you’re excited and you love what you do.

But if you wake up and it’s okay and it’s all right, then your team members are going to feel that exact same way.

Whether it’s your employees, coworkers, whoever it is, you’ve got to bring the energy to the table.

[00:10:15] If the guy at the top, if the leader can’t perform and show that he’s got energy and he’s passionate about what he’s doing, there’s absolutely zero reason for the employees to feel energized and feel like they have a goal and feel like they’re getting fulfilled by what they’re going to do because they just have no reason.

If the leader doesn’t show energy and doesn’t show drive, then why should the employees?

There’s no common goal.

You’re not building to something.

You’re not building to a success, you’re not hitting a vision, you’re just doing it to do it and no one is excited and then your competitors are really going to come and crush you.

[00:10:45] So that’s my two cents, get excited, hustle and enjoy what you’re doing.  Enjoy the business that you’re in, guys.  All right, I’ll talk to you soon.  Take care.