Table of Contents:
00:00:32 – 00:03:59 – About Sheevaun’s tour
00:04:25 – 00:13:20 – Sheevaun’s background
00:13:34 – 00:17:29 – Sheevaun’s core focus and what she teaches and her product line
00:17:57 – 00:19:01 – What holds people back in business and personal development
00:19:18 – 00:20:45 – What makes people stop trusting their intuition
00:20:45 – 00:23:23 – What action to take so people would not compare themselves to other people’s success
00:24:07 – 00:25:58 – What holds back people
00:26:42 – 00:28:05 – What advice Sheevaun will give to someone starting a business
Trancript:[00:00:16] Stephen: Hey guys, Stephen here from Marketing on the Move and I’ve got Sheevaun with me. How are you going, Sheevaun?
Sheevaun: Awesome. Howe are you, Stephen?[00:00:23] Stephen: Yeah, fantastic. And I hear you’ve been very busy lately being on tour and everything, so tell us a little bit about that.
Sheevaun: Oh my goodness. So my team decided that I needed to go out and meet all of the different folks at all the different cities. So we’ve been in six different cities over the past — like I don’t know, 45 days.[00:00:47] Stephen: That’s pretty crazy.
Sheevaun: It’s been a little intense. Yeah, getting out there and really getting in front of people and helping them shift right in person rather than just the online model. I think it’s so important to meet folks where they are.[00:01:00] Stephen: Yeah. So when you’re on this tour, what were you doing when you were over there meeting people? Was this a program and you speaking at events or was it more close networking and just catching up with people? What did that involve?
Sheevaun: Yeah, so the whole concept was I have a whole bunch of different clients in groupings in different cities and we put them altogether and said, hey if you want to do something and you want to bring your friends and family, they don’t have to fly to California for my big event, now is the time. And so everybody got into high gear and so we did something in New York City and it was lovely. So people from New York, New Jersey and all the surrounding Boston areas came down and we got to share some other in-depth things that are — you know, I mean I take people through deep transformation in their coaching and look at how they can align their marketing and their internal marketing. We’ll talk about that in a second, and how that all applies to monetizing and mission and message and funnels, et cetera.
So the inner marketing and the outer marketing, and then in Arizona, Arizona was — they rocked it and we just had people from all over come in. It was like the city that everybody decided to fly into. And the same thing with each group, like in Detroit, we had a group and their whole mindset and mentality is work hard, do more, make it difficult, didn’t have hurdles to their persona. They’re a little bit more free-flying and they have a slightly different mentality of, okay, so what’s next and how do we get grounded and where do I take this and what does my message look like and what am I doing with my emotions. So each city really had its own little dilemma it was going through, fascinating to me.[00:02:51] Stephen: That’s really interesting. I wonder if that would be — like if that’s just in the States, imagine taking that across the country as well in different countries, I wonder if you’d find that on an even bigger scale.
Sheevaun: I think so, because when I work with people, I work with people all over the world in many different cultures and I find that different parts of Asian culture has a mindset about money that’s different than somebody in the European countries, even more different here in the United States. So it’s really fascinating how it’s quite — it’s just a tweak or twist and I’m pretty tapped into those nuances, so I think it makes a big difference.[00:03:34] Stephen: Yeah, I wouldn’t be surprised. I think you’re absolutely right. I think it depends on your cultural background, upbringing, all that kind of comes into effect. It would be interesting to see. It would be a cool case study to do. If you ever do go back on tour again and do it in the international level, make sure you do write a blog post about it.
Sheevaun: I will, that’s a great one, thank you. I’m going to suggest that we get on that because I think there’s something valuable to this that we’re tapping into.[00:03:59] Stephen: Yeah, I think there’s definitely something there. It would be a great breakdown to see sort of the different cultural perspectives. Yeah, it would be cool. I’d definitely be a reader of it, so definitely put that on the to-do list. Tell us a little bit about what you do. I don’t know how many people that you reach, how many events you do every year. Tell me a little bit about what your background is, how you got into this whole industry and what you’re doing now.
Sheevaun: So my background is — my first company I started at 11, I was mowing lawns. I really just did it because my parents wouldn’t buy me a blouse that I wanted and they said, if you could figure out how to get it, then you could have anything you want and I kind of thought that was my freedom gateway. I went into kind of computer programming and realized that computer programming is cool, but everybody really doesn’t look very healthy. And that was my visual cortex, so I thought, okay, well I’m a big introvert and you’re always supposed to do things — this is what my dad taught me — do things that scare you or make you uncomfortable and do things that are going to be of great value and service, so I got into sales and marketing.
That’s a big challenge for somebody who’s introverted, but it was very helpful I think. One of my first companies that I totally took all of these nuances of the different things that I’ve done over my life was an under desk keyboard drawer company and I was in sales and marketing group, and I can use every single thing that I’d ever learned and it was the first thing that was an entrepreneurial group that I’ve been around and we took it from like 12 of us to — we sold at about $140 million and I was like, I don’t know what this thing is, but I want to do lots of these. I was like, okay, so as soon as they got too big, I was going, I got to find another one of these entrepreneur people. And so I was really hooked on this entrepreneur thing, that idea of the small burgeoning group that’s going to break through and break into something bigger.
So I found a bunch of those and I helped them. I was always part of a team that helped them get big and sold. I could use every single facet of what I’ve learned again and again and again. And then one of the ways to doing this is I got sick while I was building a small pharmaceutical company and I found out I didn’t believe in drugs, a little contradiction.[00:06:38] Stephen: There’s got to be something there I think.
Sheevaun: Yeah. So I thought, okay well, I’m going to try this on my own. I kind of failed at it. I ended up in the emergency room and they said, hey lady, if we don’t inject you with these things, you’re going to die. And I thought, okay, fine, fine. I thought, well, I’m going to go home and I’m going to heal myself the rest of the way. I was basing that upon a radio show I heard and that radio show said, your body heals itself, it just needs more of the good energy in order to heal it faster and I thought, oh that makes so much sense. That applies to business too. It just needs better energy and better tweaks. So I thought, well, if I could build these companies — and we helped about four or five of them get built and sold to about $140 million or more. I said, if I can help these companies and take their burgeoning idea and get it big and sold, I can heal my body. A little arrogant, I realized this, but I went home and started thinking about how I built each sales and marketing team and systems because I was always responsible for the systems. I was like, if I can do that — this applies to the body, so I taught myself into being healthy.
Then I took a course on it and then I started doing this kind of woo-woo energy medicine stuff and I’m rolling my eyes in the room going, oh my God, what are these people talking about? This is so freaking weird. This is not anything I’m ever going to do, but I thought, you know if I only ever use it to stay healthy, I’ll be fine. It sounded like if you’d go into the gym, if I only would just go to the gym, I’ll be healthy, I’ll be fine.[00:08:25] Stephen: That’s it.
Sheevaun: That was kind of my mentality. So I took this course and then I went home and they said, well, experiment on those people around you. I’m building a pharmaceutical company, there’s no way I’m going to be able to tell these people that I did this woo-woo stuff. So I talked to my dad and he’s like, oh you know, I have this bone spur that’s keeping me from walking. I was like, I don’t know what that is, but they said it works on anything. So I worked on him and he said he was walking and I thought, what? And I thought, okay, sure maybe that’s a fluke and then I just started requesting people. I was still in corporate flying all over and I’d sit besides somebody on a plane where they say, hey, how are you? Chit-chat for a second and I say, hey, are you in any pain?[00:09:09] Stephen: You’re just trying to fix everybody all the time.
Sheevaun: Well, I was actually trying to prove that it wouldn’t work.[00:09:16] Stephen: Yeah, trying to disprove it.
Sheevaun: Yeah, I’m a scientist. I was trying to say, well, there’s no way that it can work on everything. And it did and so I started using it on my sales team, because I thought, well it does everything, and I thought, well if we can help increase sales and be more in alignment and have the salespeople be much more happy and start using it on our contracts and really finding the good, I’m going to say that I’m a success at this. So I started playing around with it and sure enough, I teach my sales team just one little tool, some things that’s small and simple and you’d have another win, like faster and more easy. I thought, okay that’s cool.
So we did this a couple times and I go off onto a trip to Nepal and Mt. Everest and we’re at base camp. We’re not going to climb Everest, but just at base camp, that was my only mission. And we were going to turn back and head down about our sixth day there and one of the women in our group had a massive stroke from altitude sickness. And there are no doctors, there are no hospitals and here I am with my little executive woo-woo weirdness and I’m using my little secret spray and then that was my emergency kit. And I worked on a whole bunch of people in the group before this and everything was fine. But the morning she collapsed and had that massive stroke, I just started using all these tools and just worked on her and worked on her for about seven hours.
I was like, okay, just keep doing it. They just said, keep doing it, keep doing it. And so I worked on her for a long, long time and then we had her airlifted out and we saw her six days later and she was walking and talking and I was like, I’m a business executive and that person is alive because of that little tiny bit that I know. I don’t know anything. I kind of don’t even fully believe in this. And this woman is alive because of that. And so I got a little obsessed. So I started teaching it in colleges and I started teaching it at corporations under the guise of stress reduction and then people wanted —[00:11:37] Stephen: Did you have to mask it as calling it stress reduction just so people weren’t so freaked out by it?
Sheevaun: Really stress reduction, yeah we’re still — it’s stress reduction, because this was like 15 years ago. Energy we can talk about now, but 15 years ago, oh my God, you are a witch or something wicked, bad.[00:11:55] Stephen: I can imagine now it’s still pretty hard to even bring it up to some — like especially in the corporate side of things where people and these companies are so black and white, like talking about all the kind of woo-woo kind of stuff like you talk about it, it’s kind of hard to bring it up on those circles with people that aren’t used to it.
Sheevaun: You know, here’s the funny thing, because I’m so just honest and I’m just like, here it is and this is the way it is and I’ve been doing it a long time and I’m still trying to prove if it works, I’m really just a matter of fact tend to whisper in my ear and say, hey you know that energy thing that you’re talking about, I’ve had those feelings for a long, long time, so can you tell me more about it? So people are kind of whispering about it and they’re not admitting that they have an inkling toward it, which is fascinating to me.[00:12:45] Stephen: Yeah, it’s pretty interesting, isn’t it?
Sheevaun: Yeah. It’s more prevalent and prominent than ever. I mean the biggest industry in the United States is nutritionals and nutritional pharmaceuticals. That’s the largest growing industry all over the world. And this just goes hand-in-hand with people taking control of their lives and wanting more [unclear] to handle it without being confused or conflicted or given misinformation or only 10 minutes seeing a doctor.[00:13:20] Stephen: Yeah, 100 percent. So I guess now that you’ve picked that up. Are you sort of re-teaching this now full-time? Is that you’re core focus or you’re also talking about business and funnels and things like that as well? How have you merged the two?
Sheevaun: Yeah. I’ve actually talked about business and funnels all along. We just never called it funnels, I called it flow chart because of programming days, and I would call it systems and here, use this and use this. So what I discovered is most people didn’t have a good gateway from startup or idea to monetize and oftentimes it’s mindset and energy that stopped people. And so when I started combining the two and teaching people how money really works, you know we say money is energy and energy is money, but I teach people the real truth and some tools around that. When you teach people that, they become completely empowered and their monetization goes up and actually their marketing starts to work.[00:14:20] Stephen: Yeah, that’s really interesting. So right now, the way you’re teaching it, are you teaching it through masterminds and programs and courses? What does your product line look like, I guess.
Sheevaun: Yes, so we have live conferences. We usually just do two a year, but this year we were on tour. So we just do two a year usually and then we bring them into a set of — you know, intensive and then the next ascension is in our mastermind where we teach how to get the inner alignment going so that funnels and systems can work. Because most people who we even have a funnel or a system, it’s very, very, very broken and it’s because they have a mismatch of stuff and it’s because of the way they think and the way their energetics are which is usually chaos. So I just teach people how to align those so they start working and money shows up more quickly and effortlessly.
Then we have one-on-one programs with a few select folks. We take them through very deep processes and then dive into every part of their monetization, their physical world, their mental world, their emotional world, their financial world, relational and then whatever spirituality they’re working with.[00:15:35] Stephen: So what kind of price points are your programs, like your own funnel, do you ascend people through obviously those different levels?
Sheevaun: Generally what people do is they choose a couple different ways. Most people want to come into the seven week, and it’s the best thing to unwind all of the negative and all of the weird wonky stuff that has gotten people messed up from other programs or other mindset things and so on. So we teach people how their mind is their greatest ally or saboteur and how to unwind that instantly. So they’re seven weeks long. Most people come into that readily or right into our epic life event. So that’s where we start people. I want to keep it — it’s really — I teach, we have to fix the foundation that maybe got broken somewhere along the way, so if somebody doesn’t know how to sell and they have all these really cool things and they’re afraid to sell, then we have to fix that. If they never want to talk to anybody and they’re an introvert, then we really have to fix that. If they have this really beautiful product, but they don’t — like I have a client who had this beautiful — she has a beautiful podcast, she has a beautiful website and she just did not want to get into systems.
She was doing okay. I think she’d hit double six figures, but since we got her all sorted out, we helped her monetize her podcast, taken her through some processes and given her some more systems and structures and we’ve been putting through some click funnels and those processes, her business has tripled.[00:17:23] Stephen: Wow! That’s awesome. That’s crazy.
Sheevaun: And that’s just over the past six months, yeah.[00:17:29] Stephen: That’s awesome. So I guess with everything you’ve seen, obviously you’ve met a lot of people, you’ve done a lot of teaching, you’ve seen both sides of what people are like I guess on the energy side of things, the business side of things, a lot of personal development stuff as well. What do you think has been the biggest barrier for people to really go all in and sort of absorb and take that next step? Have you seen a big trend in what’s holding people back whether it would be in business or in personal development?
Sheevaun: I would say them not being able to listen to their inner guidance, meaning we all have good inner compasses, but we talk ourselves out of them and it costs us a lot of money. Some people call it intuition, some people call it compass, some people call it higher knowing, whatever you want to call it. I think we talked ourselves out of those and make our life so much more difficult on ourselves than we need to because we’ve lost trust in each other and we’ve lost trust in process, so I think once we learn how to do better self-trust and deeper — and knowing which step to take first. I think one of the biggest things after the trust thing and the inner guidance is we actually don’t know what step to take first. So do I learn how to be on stage or do I learn how to sell? Well if you need money, you learn how to sell.[00:19:01] Stephen: Yeah. And what do you think confuses people? Are they wired? Does something change their wiring to stop trusting their intuition or obviously like they started out trusting it and then something has changed or changed their thought process? What do you think that speed bump is?
Sheevaun: I think we’re bombarded with other people’s information and other people. We compare and we’re like, oh I should have that. Oh no, I should have that. Oh no, I should have that. I should do that. And then none of it gets done. And we don’t take and really simplify and say — like I was on a conversation with somebody who is jumping onboard with one of our programs, and somebody had sold them into some system and it was completely out of sequence, when all they really need right now is they need a list to build and they need a very awesome sequence and they need a conversation in the back end on how to talk to people and how to take them to the next step. Because once they’re in the next step, they actually know what to do, but the front is all messed up. So I don’t think enough of the — I’m a computer programmer first and foremost so I’ve actually been taught in this kind of systemized thinking, that’s why I love the click funnel stuff. And I’ve always thought this way, that’s how the energy and healing has worked for me, is like I think in process and I think in flow charts. So it’s like, what needs to go first? I think people get so bright shinnied that they actually get sold into something by comparing themselves to what others have before they need that yet.[00:20:45] Stephen: Right. If you could give our listeners one action to take right now, if they’re feeling that they’re some sort of way engulfed in doing that and comparing themselves into — they might not feel that they’re on the right path or whatever the case may be. They might be comparing themselves to other people’s success and what’s going on, what action would you give them that they could take right now?
Sheevaun: Yeah, I think the first question you want to identify and ask yourself is, what do I need most at this moment? If you need money, then you need to go get clients or work on getting clients. That’s generally where most people start. And if you don’t need money, what do you need in order to get to the next step, meaning if your income is at a level that you’ve been static at for a while, it’s, do I need more systems? Do I need to bring somebody onboard? What do I need? And then in that question, what am I resisting doing? So this is the magical question to ask yourself. What am I totally unwilling to do and I’m completely resisting doing that I absolutely know I need to today? Who am I resisting calling? And I think you’re going to get some really amazing answers and then it’s like, okay, take action on that. That’s your inner compass saying and nudging you and you’re like, no, no, no, I’m just going to do this other thing. So let’s go back to what are you resisting doing and take action on that immediately.[00:22:19] Stephen: It’s very similar to a book I read a couple years ago by Brian Tracy called Eat That Frog! And what he talks about is finding that issue, that frog, that big sort of like — the thing that you’re always trying to avoid doing but you know that needs to be done. And it’s just a matter of starting on that and taking baby steps and getting it working.
Sheevaun: Oops![00:22:39] Stephen: Sorry, I just dropped like — my table is falling apart here in the office, so forgive the background noises.
Sheevaun: Authentic and live, here we go.[00:22:49] Stephen: Yeah, literally, it’s on the fly. So as you can see, I’m not a very good carpenter. I can’t put tables together. Marketing though, that’s my genius.
Sheevaun: But you are a good [unclear]. That’s all that matters.[00:23:04] Stephen: A hundred percent.
Sheevaun: So it’s like, let’s use that for a metaphor for a second. So it’s like hire somebody and find somebody who’s going to pay a price that you can pay and try them out a little bit and start in a small way and have them take you to that next step. So like Stephen, get a carpenter.[00:23:23] Stephen: I’m glad you made that a really smooth transition because I had nothing. So that works out really well, but I a hundred percent agree. One thing I think that you just said there that was really important is definitely find people that are good at what they do and let them do their thing and sort of get out of their way, which I didn’t do with the table. And the second thing I think is definitely like you said, go through those big issues, handle them upfront, get over those first and then move on to the smaller things and work on them. So I mean, what do you think? I think a lot of people sort of find the big issues that they can’t handle, that they don’t want to handle, whether it’s a chore, a business task or something in their personal life or whatever, what do you think is holding them back? Is it that the issue is just too complex? Is it that they can’t tell them where to start? Is that the issue?
Sheevaun: I think people are doe in the headlights and I think they are so caught in pretending that they don’t know what to do and they don’t have energy, so we go back to the energy pieces. We’re not just talking about energy to get through the day. They just don’t have the mental energy in order to problem solve as they used to because they’re so inundated. It’s really like chunking it down to three things. If you move the needle by one percent a day, you’ve moved the needle massively. People want to move the needle by a hundred percent a day and it’s just like one percent is going to get you so far and going to take you to tomorrow so much more effortlessly. And the other part is if you’re doing marketing, you’re doing any online stuff, the worst thing that every online marketer has is really wickedly bad posture and wickedly, wickedly bad use of water. Not taking enough water and really straightening up your posture is going to change a ton of how you market and are successful. It’s amazing.[00:25:13] Stephen: Just as you mentioned that, I fixed my posture, because I’m using a standing desk right now, so I’m kind of like hunched over, but as you said that, I definitely adjusted. And water is definitely a big one. That’s one thing that personally I need to work on as well. I sort of go through like waves, for a week I might bring in a drink bottle into the office and then I’ll forget about it completely. So I think those two things — and sleep I think is the third one that I’d like to add there is definitely — a lot of people sort of see that hustle and grind mentality where they get three or four hours sleep for like a whole week on end. It’s unsustainable.
Sheevaun: Yeah, it is and that actually then burns out the adrenals which then burns out the brain which then burns out the business.[00:25:52] Stephen: Yeah, a hundred percent.
Sheevaun: And then you actually make really poor choices.[00:25:58] Stephen: Yeah, a hundred percent I completely agree. I think sleep is a big one because you know what I mean, your whole body relies on it just to run, and you want to be running at full capacity as long as you can. So what I was going to stay is before we start wrapping it up, I want to make sure for the listeners out there, if you could give them like — obviously you’ve been on a crazy ride, everything from climbing mountains by the sound of it and doing business events and on tour and everything like that, but if you could give the listeners one last piece of advice, of any business advice that you’ve had through all your years of experience, what would that be? If someone starting a business in a business thinking about starting one, someone expanding it, what type of advice would you give them?
Sheevaun: I would say go back to the roots and talk to your customers, if you already have customers, find out what they’re looking for and find out how deep you can go with them and in that means that you’re going back into a sales conversation. I think as you grow or as you shift into another part of your business, whether it’s small, medium or large, getting back to the core and learning to sell is going to give you nuggets that you can only get when your feet and your mouth are in it.[00:27:11] Stephen: Yeah, so you’re saying go back to the fundamentals or really like you get in the trenches of your business?
Sheevaun: Get in a couple of the trenches and go back to some fundamentals, because the fundamentals and the trenches are where you’re going to find the treasure.[00:27:24] Stephen: Yeah. And you know what, I’ve heard that a few times in the last couple weeks actually where people are just getting into their customer support database, and rather than having a support, people take all the answers to the tickets, they jump in there, the CEOs, the founders, because there’s so much gold in there with people, what they’re saying, just getting to the ground level of what customers are saying about your business.
Sheevaun: Yeah. There’s so much amazing information in there for you that you may have gotten away from. It’s going to help you feel really connected to your tribe and then you’ll be even that much more authentic and authentic is the key to really true sales.[00:28:05] Stephen: Yeah. I love that. Well Sheevaun, thank you so much for joining us on the podcast today. I really appreciate you taking some time out after your massive, massive run of events. So if people want to reach you, where can they reach out to you?
Sheevaun: Yeah, they can go to sheevaunmoran.com and the book there called 5 Essential Energies to Success and there are all kinds of things about how business and energy work together. It’s not a woo-woo, I promise. And if you’re anywhere outside and you want an instant download and you’re not in Australia — I think you can even get it in Australia, but the number is 1-949-214-4294 and then you type in the word “secret” and you’ll get the 5 Essential Energies to Success immediately on your phone today.[00:29:05] Stephen: I love that. It’s good use of some lead generation there as well because that’s something I — I haven’t actually tried the mobile one, so how have you found it to be working so far?
Sheevaun: Oh my gosh, you know, I totally love it. People respond so well and I can actually jump in and send a text to people and it’s really fun.[00:29:26] Stephen: So do you get notified on your phone when someone does that, when someone opts in for something?
Sheevaun: Not with this particular system, but I could. I get enough of their texts.[00:29:36] Stephen: Yeah, that would be pretty cool. Definitely guys, go out and do that if you’re in the States or anywhere else that would take that number. But yeah, thank you again so much for jumping on and we’ll speak to you soon.
Sheevaun: Thanks Stephen.