#63 – My Takeaway From Losing
Business is a sport in itself. There is no sense in playing the game without gaining anything from it – whether it is from loss or a win.
00:00:14-2 Hey guys. Stephen Esketzis here from Marketing On The Move. Today I am coming to you with not a real piece of marketing advice, but I am on the move. I am just heading out to meet with a few friends on a Saturday night, but I thought I could get a quick podcast episode in.
00:00:30-2 What I want to talk you today about is losing.
00:00:33-4 I don’t know if many of you know, but I am a massive tennis fan. I am a big tennis player. A big tennis player plays a lot, probably three or four times a week. Love my tennis. Soccer is probably my least sport.
00:00:45-7 So today I had a game with a friend, and it was a brutal game. We played for probably 5 hours, and it was crazy. It was a long, long game. Played for a long time. It went to five sets for those of you who are familiar with tennis. Initially, I lost the first set, I won the second, I won the third, I lost the fourth, and I lost the fifth. So it went down five sets in five hours [being] up to one. It was really rough.
00:01:17-5 It feels weird just talking to a bunch of, I guess, my marketing audience. A lot of people have followed me because of the marketing I do, but one thing that I want to bring out to the table is that when you lose, you have got to have a takeaway. There is no use going and playing every day, spending five hours there without getting any takeaway that you can use in your next endeavor.
00:01:38-9 Whether that is marketing, whether that is a sport, whatever it is. For me today, there were a lot of things that went wrong. A hell of a lot of things that went wrong. But take one big thing away is definitely needing to become more confident in all my shots.
00:01:57-8 It is funny that this big takeaway now that I have got is I can take that the next time I play with the same guy I had a hit-miss today and just go crazy with it. So that is something that I am going to be practicing and sharpening my [sword] on is getting more confidence with my tennis, with my shots, going for a lot more of my shot drive than staying back and chipping it away, and hacking the ball here and there.
00:02:20-1 But I found that really interesting and it is something. The reason why I like sport and like playing so much and I am really competitive when it comes to the sport are that it is so similar to business. Business is a sport in itself. There is always someone there that is [unintelligible] at your legs, trying to get above you, trying to get that competitive advantage, trying to beat you.
00:02:40-6 The only way to win is to get better and keep practicing, and keep practicing, and keep doing better and more, doing more, and doing more, and outworking the other guy. So my little call to action for you today is how can you outwork your competitor. How can you find that key thing from what you have lost, from if you had a business exit if you have had a problem, if you have had any issue that had come up? If you have lost sales, if some of your staff members have just left. Whatever it might be, what takeaway can you use to take back your business, and move forward with the I have got to put work into this, I have got to work tirelessly to get this one weakness in my business fixed”, how can I get this weakness fixed.
00:03:25-2 A couple of you guys have listened to a few other of my episodes. I think I did one where I was talking about my accounting issue that I had. Where I pretty much had my accountant — I absolutely hate accounting, but that was one thing that I had a massive issue with. I could not sort it out, I could not get any of my books done, and it was a massive pain in the ass to get done, but I got it done.
00:03:46-0 The takeaway from what I had was the problem that everything was everywhere. I could not keep track of — I knew my numbers, I had them in Excel spreadsheets and stuff like that, but at the end of the day, you need this stuff sorted. You need this stuff black and white. It was not like that. That was one big issue that I faced, and now a big issue for me is how do I get better. This is for tennis, right.
00:04:08-7 In your business, that is where I really want to turn this podcast into, I want to talk to you guys about your business. How can you learn from your weakness, have one big takeaway, and work tirelessly, work day in and day out to overcome that weakness, to become that weakness, make it become your absolute strength?
00:04:29-7 At the end of the day, it is not just being good at one amazing thing. You have got to be good in a lot of things. You have got to be an all-rounder when it comes to business. Obviously, in business, there are bits that you want to be better at than others. There are a couple of areas that you want to become a specialist at, but overall if you do not have your shit together in a whole different — all the different parts of your business, it is going to fail.
00:04:51-8 If you do not know your support and what they are doing if you do not know what your sales team is up to, if you do not know how your content marketing is being generated, if you do not know how leads are coming in. All these shit comes together in your business, and you got to have your fingers on the pulse day in day out.
00:05:05-8 For me today in my tennis game, that just was not the case. I did not have my finger on the pulse in all areas of my game. So that is what I want to bring to you guys today. What don’t you guys have your finger on the pulse on? What is slipping away What is that little issue that is [crawling] its way away from you that is allowing your competitor to gain really momentum and take advantage of you?
00:05:24-8 That is what I want to talk to you guys today about. Hopefully, you guys can look at your business now and really see and just figure out what is that little thing that is allowing you guys to be weak where you should be strong. How can you overcome that? What is that little takeaway that you can say, you know what, I do not know this bit of my business. I do not know where my leads come from. I don’t know where my next paycheck is going to come from. I do not know which industry or which niche, or which demographic I need to start targeting on my Facebook ads to make the campaign blow up. I just don’t know this sort of things.
00:05:54-5 That is where you have to work. Find out what that thing is. Get your finger on the pulse and start working on it. Make that weakness your next strength. That is what I want to bring to you guys today about.
00:06:03-7 Hopefully, if you guys are driving to work and listening to this in the car, listening to this at home, whatever you are doing, find out what that weakness is and really dive deep. It does not matter what it is. If you got to pull a few all-nighters, just do it. I am telling you now because you have to put in a lot of work to make that weakness a strength. Let alone make that weakness just neutral, make it just good, make it fixed.
00:06:23-3 For you to build it to strength, that is what you want to be able to say, you know what, I know my accounting inside out. This is the shit that runs my business. That is a huge asset to my business is that I know my numbers. I know every single number, what is going in and what is going out.
00:06:37-1 So that is my two cents for you guys today. If you are driving to work, listening in the car, whatever you might be doing. Figure out what is going wrong in your business. Where is your weakness? Where can you actually take it to the next level and make it your strength?
00:06:49-5 Alright guys, I have just parked the car, so I am going to let you guys go, but let me know. Reach out to me. Let me know what is your biggest strength. If you are listening to this on the website, in the comments below write down — tell me what your biggest weakness is and what you are going to turn it into your biggest strength, and how are you going to do it.
00:07:06-4 Remember there needs to be a process in between. You cannot just say my biggest weakness is lead generation, and then I am going to make that my strength.
00:07:13-6 What is your process? Figure out that process. That is the hardest part. The reason that it is your biggest weakness is because you do not have you process nailed down. You do not know what do I have to do to make it my strength.
00:07:23-5 Work backwards from it, that is the easiest way to do it. So if that is your problem, if lead generation is your issue, work that backwards. How many leads do I want every single day? How many leads do I want a week? How many leads do I want a month? Now, how can I get those leads to my inbox? I am going to have to get someone or some sort of traffic source to get those leads into my inbox. Now, which traffic sources have I got? What landing page are we going to send them to? Who is going to build that landing page?
00:07:47-1 Work backwards from your problem guys. That is the easiest way to do it. It is something which, without having done that, there are some of the areas where I would have been lead blind. That is something that I am doing in my business right now. I am working out what are my goals for this business, and then how do I work backwards from it. How do I achieve those goals through my business. What steps do I need to take? What is necessary.
00:08:07-0 So that is what I recommend to you guys. Work backwards. Find the weakness. Patch it up. Make it strength, and you go from strength to strength from then onwards.
00:08:15-4 Alright guys, I will talk to you soon. Have a good night.