BIOGRAPHY:

Charles is one of the most well-known and respected internet marketers in the world. Within his first few months of learning affiliate marketing, he was able to turn $4,000 into $1,000,000+ in profit.

TOPICS OF CONVERSATION:

[00:14] Introductions
[02:11] Seminars and Workshops
[04:33] Kinds of Audiences
[06:55] Video Branding
[11:39] Affiliate Marketing
[15:10] Have A System
[16:59] What to do First in Affiliate Marketing?
[19:17] Networking With People
[19:54] Choose Wisely and Strategize
[22:32] What to Take With You?
[23:48] Broaden Your Horizons
[25:00] In 5 Years Time
[28:41] Conclusion

REACH OUT TO CHARLES NGO:

• Charles’ Facebook Page
• Charlesngo.com

TWEETABLES:

TRANSCRIPTION:

[00:14] Stephen: Hey guys, Stephen Esketzis here from Marketing on the Move. And I’ve got a very great and exceptional guest with me today, Charles.

Charles, how are you doing?

Charles: I’m… how’s it going?

Stephen: How’s it going?

Charles: Yeah I’m doing pretty well. I just woke up an hour ago. I’m actually in Vietnam right now.

So I’m based out of Atlanta, Georgia, USA but I spend half the year travelling and I’m in Vietnam because my girlfriend’s here. So I’m here quite often. Then next month, or next week, I actually have a seminar in Singapore.

So it’s kind of business and work.

Stephen: Yeah. What type of seminar is that one?

[00:52] Charles: Well, I do 2 types of seminars. One, I do these free seminars where I go to conferences and I’ll speak in front of a several hundred people. So in January, I held my own seminar, at Philly’s in the West that had about 700 people show up? And in March I spoke at the Stack Denmark’s that had about 600.

So what I do is I also have these private workshops. They’re 2 and a half day workshops. I charge money for them and they’re meant to be smaller and more intense.

So I kind of do 2 workshops. One is free, general information for everybody and then I have like a high-end mastermind that I do.

Stephen: Yeah. So do you run those workshops?

Are they sort of, do people from the second one, the paid one, come from your first one?

Do you upsell them or is it just one’s pure value and other one is just pure registration?

Charles: It depends, I think. The one at, Philly’s in the West, had 4 hours of free content and there was a pitch at the end. So that was my first time selling in person which is quite, quite different from —

Stephen: That would have been pretty daunting, yeah?

Charles: Yeah, it was tough. But it went pretty well. But most of my speeches were actually just value-driven. I don’t, you know, I don’t pitch at the end of most of my speeches.

Stephen: Yeah.

Charles: It’s just, you know, give them value, build the brand and if they like what they see, they’ll come to your website and then from there I try to capture their email.

[02:11] Stephen: Yep, so have you been quite focused on email marketing or recently I saw, I mean I came across your site and I saw, I love the new design. I found the blog press where you sort of explained about how you redesigned it. Yeah.

Have you found out that it’s a lot more email capture-driven?

Charles: Yeah. I think, I mean, the basis of every single internet campaign should be to capture the emails. I mean, I do YouTube marketing, I do Twitter marketing, I do Facebook marketing, but the whole point of those is to drive them back to my website, to capture their email.

Stephen: Yeah.

Charles: Because I mean, how many websites, I’ve been to so many websites and had YouTube videos that are cool but unless they have my email, I’m probably not coming back. So that’s kind of what I do, I capture their email and then my open-range vaults like 60-65%.

Stephen: Yep.

Charles: So I have an email list, my email list about 12,000 right now times 65%. That’s a lot of people that see a message each time compared to Facebook or Twitter whatever. And the best part is, email list, I own it. It’s an asset.

Stephen: Exactly.

Charles: It belongs to me, doesn’t belong to anybody so the problem with Google is, is some kind of like, Dragon update, or penguin or some kind of update, they slap you, there goes your SEO. If you know anyone that does Facebook, I do a lot of Facebook marketing and the organic reach keeps increasing each year and Twitter, Twitter is like, becoming trashy, like people are not using Twitter as much.

So at least with email marketing, I know, 10 years from now, the list is still going to work. Wherein, I don’t know where Facebook or YouTube’s going to be 10 years from now.

Stephen: Yep. And it’s owned property. So you’re not sort of working on other people’s land, I guess, like even Facebook. I mean a big one I think that’s trending is Facebook retargeting or just retargeting in general.

Building your retargeting list is huge. But again, look, it’s to a point, or I guess, it’s sort of halfway to a point.

It’s sort of rented land because if Facebook changes an algorithm or increases their prices, your retargeting would become more expensive for example.

But I think it’s still a great list to build, what do you reckon?

Charles: Yeah, I think, you know, I view Twitter, Facebook all those social media as distribution channels. So, just ways for me to capture eyeballs but the point is, to turn those temporary eyeballs into permanent eyeballs by getting them on to the blog and from there increasing that conversion rate to my email lists.

[04:33] Stephen: Yep. So what’s been the most successful conversion-based email grabbing strategy you’ve got in your website at the moment?

Is there something that’s working really well for you?

Is it a free training or a certain optimal lead magnet bribe?

Charles: Sure. I think the absolute best thing I did was redesign my blog so that the Home page, charlesngo.com has that Opt-In form right above the code.

Stephen: Yep.

Charles: That’s, by far, the most powerful thing you could do. Some other stuff I’ve experimented with in the past is… pop-up works very well. I used OptinMonster. I kind of took it down just because I don’t want to annoy my users too much, because I already have so much Opt-Ins, but that works well.

I just added in a “Hello” bar yesterday and that has done quite well. I guess I don’t focus on the lead magnets as much as I should.

But in the future, I want to start having more lead magnets because the lead magnets appeal to different demographics. So one type of audience might come to me for productivity advice so I might do a lead magnet for them and another group of people might come for the mobile marketing advice.

So you have to have different types of Lead Magnets.

Stephen: 100% couldn’t agree more. And I think it’s a great way. I mean, I’m just having a look at your Home Page right now as well and even on the Home Page after you scroll down is above the folder that you where you’re talking about and introduced.

So you got that page which is the ‘Start here’ where you introduce also the blog and then your training program. So I think that’s a really good way to segment your audience and then you can segment them in your CRM as well.

So you can say, “Okay, this person, like you said, for productivity. This person’s interested in my weekly updates.

This person is interested more in the resources that I use” and then it sort of gives you an idea of what to feed the people once they subscribe to your email list.

Charles: Yeah because people come for different things. My blog is primarily Internet marketing advice but some people don’t even come for that.

Some people just like the advice I give or they just come to out website just for entertainment.

Stephen: Yeah and they resonate really well with that which is probably why you’re doing so well too.

Charles: Yeah. Something one of my mentors told me a while back is “people are not just coming for your content or for your information, they’re coming for you” and at the end of the day, you have to be entertaining,

Stephen: Yes.

[06:55] Charles: So for me, that’s why this year, I’m focusing a lot more on videos. So I’ve been shooting a lot of videos in my apartment and I just actually hooked up with a friend of mine, who’s quite good at videos. So we actually added in some really cool facts because what that does is it turns you from just a guy in a piece of paper to an actual real human being and if your production value is good, it kind of makes you look like a celebrity.

Stephen: Oh cool.

Charles: So, what’s great about–?

Stephen: Sorry to interrupt but I was going to say the Gary Vaynerchuck does that really well, if you’re familiar with him.

Charles: Yes.

Stephen: His show, I think, is up to episode 83 of his Ask Gary Vee Show and it just shows you the power of consistently providing value through video.

Charles: Yeah so I think the best part of video is even though someone might had met me for the first time but they feel they know me already because they’ve seen me on video. And I think in the Internet marketing space I’m in, not many people do videos. Like this is kind of an introverted space that we’re in.

Stephen: Yeah.

Charles: So if I can do videos and I speak well, that gives me such a huge competitive advantage when it comes to branding.

Stephen: Yeah, of course. I couldn’t agree more with that. I think, especially, in this whole Internet marketing space where it’s affiliate or direct response, whatever it is, I think everyone, black and white, takes emails whereas you don’t really see that often as someone submitting, maybe, a video straight to your list as well. Things like that are which I think people really appreciate.

Charles: Yeah I’m starting to see more people getting into the whole podcast movement like Internet marketers love the podcasting and I kind of started off with that last year, some voice feeds. and what I realized is, look, videos is such a big competitive advantage because most people are just too— they’ll do the podcast, they’ll do the audio but they’re too shy to go on camera and stuck in it.

Producing a good video takes time to edit to do all the little effects so that kind of creates this little effects so it kind of creates this mold. So anyone can write an article, anyone can record a sound feed, but to have good videos can be a competitive advantage.

Stephen: Oh, of course. And I think it requires more work as well which means the barrier to entry is going to be a lot higher.

So it’s going to mean there’s not that many people doing it because they don’t know how to do it, where to start, what to do.

Charles: Yes. So that’s kind of the issue with me because I don’t really know how to do video editing but I have plenty of money to invest so I’m going to get someone to do it. The downside to videos is it takes a lot of time to edit the content.

And for me, since I’m such a beginner it would actually take a lot of time for me to get my production values up. So I’ve actually started looking for a video editor that I can outsource this project to.

So I’ve started looking for oDesk, and from there, what I’m trying to do is establish this system where I record the videos, upload on Dropbox, give them a brief synopsis of what I want the video to be like and make him do all the editing and then within a few days I have a crush video.

Stephen: Yep.

Charles: So for me, I’m embarking on this project. I already have the end goal and I’ve already begun designing the system for it.

Stephen: Yeah. I love that you do it that way because not only is it time, but also the skill set. The chances are he’s going to be a lot better at it than you straight off the block so the quality instantly is going to come out so much better.

Charles: Yeah. It’s just that I can’t compete against the guy that has 10 years’ experience and for me; I’m not interested in it at all.

Stephen: No.

Charles: Like I’m just interested in the end product and the end goal, which is delivering value to my users. So the details, such as did I edit it or did someone in the Philippines edit it, it doesn’t matter.

Stephen: Exactly. And to tell you the truth, that’s exactly how I do this podcast that we’re listening to right now. So when I finish this podcast, it gets boarded off to someone in the Philippines, my assistant who I found off at oDesk as well.

And she’ll edit it, she’ll finish it, she’ll title it, she’ll edit data and submit it to iTunes, add it to the website, all of that will be managed hands off and then I’ll just get a text message saying “it’s done, have a look” and then send me information to your guests as well so they can have a look. And I think that’s a really great way of automating those tedious processes of things that you really don’t want to do.

And you can get it done a lot cheaper and a lot quicker.

Charles: Yeah, there is only 24 hours in a day. For me, I’m not one of those guys who want to work 12 hours a day.

Stephen: No.

Charles: I want to make a lot of money while working as little as possible because I just turned 30. So I want to spend my time traveling, going surfing, practicing jiu-jitsu.

I don’t want to spend my time editing a video.

[11:39] Stephen: Oh, 100% agree. So, let’s get into some of the affiliate side as well because I’ve been aching to ask you questions about that.

How did you get into the affiliate marketing side?

How is it going?

Give us some information.

Charles: Well I got into the Philly Marketing Space 8 years ago.

Stephen: Yes.

Charles: And I heard about Internet marketing while I was in College. I went to Georgia Tech and I was studying marketing and then I didn’t really hear about Philly marketing at first.

What I did was I kind of stumped onto a blog that talked about how to make money by blogging. So it was jancha.com and I saw his screenshot where he made $10,000 a month and I thought to myself “wow, that’s so much money!” and so that’s kind of how I got into it.

I started some blogs, just blogging, trying to make some money and then I started getting some commissions in. So that’s when I realized “Wow this is actually real” and then from there, that’s how I discovered affiliate marketing.

And then naturally I got into paid traffic because there’s multiple ways of doing internet marketing. You can do the SEO route, YouTube route, the free route.

But for me, I just kind of realized that nothing’s ever free, it takes a lot of time and you have to invest money on the tools. So I thought to myself “I want to get rich.

So where are the guys that are making $10,000 a day?

What are they doing?”

None of them were doing SEO and none of them were doing the free route. Everyone’s doing the paid route.

So that’s how I kind of got into it. As far as the future, I think the future’s bright. Yes, it’s getting a little bit more competitive, more and more people are discovering affiliate marketing but I would argue that the opportunity expense is faster than the non-affiliate marketers that are entering the space.

So, for instance, if you were able to advertise on cellphones, which is something more you would do a few years ago, and we’re also able to monetize counties that we weren’t able to before such as Indonesia, Kuwait, certain South American countries because these people, they never really got into the whole desktop thing. But I’m in Southeast Asia and everyone has an iPhone.

So it’s kind of cool. So I think the future is very bright for affiliate marketing.

Stephen: Yeah, that’s great. And I love that sort of getting started story and I think a lot of entrepreneurs are expected to as well all start with they just stumbled upon a website or a blog and they see the screenshots, they see the social proof and they get really intrigued.

And then there’s sort of a whole journey begins. I think it’s a journey that really never ends.

Charles: Yeah, I mean it’s tough, though because when you’re brand new, you don’t know what blog is real and what blog isn’t. So when I started my blog, that’s kind of what I was trying to aim to do.

I wanted to provide a resource for people that they can learn. So for me, yeah, I do sell a workshop now but it’s very low pressure.

You know, it’s not like every single blog post is a net to push an affiliate link on you. It’s like I really push anything and for the past, I was blogging for 2 and a half years, I didn’t make any money.

Stephen: Wow.

Charles: I mean I’ve made some small money off of affiliate marketing, some affiliate links, some recommendations but it wasn’t enough money to be worth my time if that was my goal.

Stephen: Yep.

Charles: So my goal is always to help people. So that’s kind of why it’s all about this providing value.

I travel the world, I speak for free, and I’m doing these videos and stuff to let people know that “Yeah, maybe I am making some money but at the end of the day, my goal is to build your content and value to you.”

[15:10] Stephen: Yeah, 100%. So if you’re building that much value, I guess, with your own audience, where are you making all of your back-end profits?

What’s your system that really allows you to fly to these places?

To afford everything you’re doing with your day to day life?

Charles: Well most of my money comes from my first company. So I’m actually doing affiliate marketing.

Stephen: Right.

Charles: So that’s kind of why I could not monetize my blog for 2 and a half years because I’m still doing 7 set of figures profit a year off of my first company. So you know, money was never a big thing and now it’s pretty much systemized because I trained employees under me to handle and run this company for me.

So that’s why I have the time to pursue my training company. And with the training company right now, there’s so many ways I could’ve monetized it.

I just decided to focus on the in-person workshops because for now, I enjoy traveling, I enjoy helping people and I think, in-person, for a weekend, and it’s probably the best way of learning because the eBill model, or the online course model, you don’t really get that much feedback. You kind of write it first and you’d just sit there and listen.

And the problem is, some of the content can be outdated. So with the in-person workshop, what you’re doing with me, you’re getting the latest in arts information whereas I write course, someone checks on it a year later, some of that material might be a little bit outdated.

Stephen: Yeah. And it’s not that sort of 2-way communication where “Can you check on my work?”

“How am I going?”

“What can I be improving?”, t’s not that immediate feedback.

Charles: Yeah. So I keep my workshops long so it’s not like a lecture style where I’m drawing up PowerPoint’s for 3 days but it’s designed to be interactive where you have a question, I can answer it or we actually do these mini sessions where you will team up with a partner and you will actually come with angles and different stuff and I’ll give you instant feedback.

[16:59] Stephen: Yeah. So with your affiliate marketing, if you’re looking to get into it, and you’re looking to choose, what is the first thing you need to do?

Is the first thing you need to do choose an offer that you’re looking to choose like a vertical?

Are you looking at number one, to master a certain traffic source, if someone is looking to get into affiliate marketing space more seriously, how would you recommend they get into it?

Where is the starting point?

Charles: I think the very first starting point is to find good information. So I recommend you start off with my blog, charlesngo.com, and then there’s a private community I recommend, stackthatmoney.com, so it’s $99 a month but it’s completely worth your money.

So you got to start off with the proper information because if you’re on warrior forum or some other forums where the information is not proper, you know misinformation can actually hurt you.

Stephen: Yeah.

Charles: If they recommend a traffic source that’s actually fraud. So get good information, then you have to work on all the back end stuff first.

You have to set up a server, set up some tracking, I recommend voluum.com. You also have to sign up for affiliate networks, so I recommend click viewer.

You have to get all the back end pieces in place before you can actually do any work.

Stephen: Yep.

Charles: And when it comes to actually watching campaign then yeah, I recommend natural traffic source first, instead of an offer. So pick something, there’s different area that make money, you can do Mowo you can do Facebook, you can do PPV, you can do Google.

So the idea is you find a traffic source and then you have to figure out what to run. So how I figured that out is you could talk to affiliate managers, you could talk to other affiliates, you can do some competition spying.

So if someone is running an ad for 4 weeks straight, chances are he’s making money. I reckon with the newbies.

Instead of reinventing the wheel, make it roll faster. Like, the problem with —

Stephen: I love that. I really love what you said there, it makes so much sense.

Like with these tools out there, there’re tools like what runs where, adbit.com, a lot of tools out there that allow you to just see media buying as it’s going on and all you need to do is, I guess, replicate it, and then improve it.

Charles: Yeah, imitate then innovate. So what I like to do is I like to focus on execution and then after that, once I know the market.

Then I could apply my own little tweaks, my own little innovations.

[19:17] Stephen: Yep. Sure. And you mentioned that the membership site to go visit where other affiliate marketers also throw in ideas, resources and talk.

Are you involved in a whole lot of those groups?

Is that what sort of, I guess, keeps you up to date?

Charles: No. I think I just don’t have enough time and a lot of them kind of devolve into chat groups. So for me, I am very selfish and greedy with my time so any call I do, or any chat groups I do or anything I do has to have an immediate purpose.

[19:54] Stephen: Yep. Sure. And how do you sort of, choose what to take and what not to take?

What’s your process?

Charles: I look at the people. So it’s a very people thing. It’s like, “Okay if I know this guy’s legit, he gives value, makes a lot of money, and I like him, then yeah, we’ll talk.”

So for me it’s basically, it’s more of a people thing and something I’ve been doing the past year is I’ve kind of given up or taking a break from that whole networking thing. So let me explain.

Stephen: Yeah, go for it.

Charles: My goal isn’t to meet as many people as possible, which was what I tried to do before. Instead, what I’m trying to do now is find key figures that provide value and spend more time with them.

Like invest more on relationships. So instead of having like 30 acquaintances, I’d rather have 5 key players that I can legitimately call my friends.

Stephen: Yep. So rather than going wide, you want to go deep?

So you really choose those specific people and then build that trust and rapport and that relationship with them?

Charles: Yeah, you know. Instead of being a machine gun, I’m a sniper. And you can really get to the next level with someone that you see in a conference and then I’ll see him a few months later on in another continent and another conference and then we’ll be in the same seating, together, and it’s just basic networking.

Like, I’ll cover dinner and I always try to be mind of valued people.

Stephen: Yeah, and have you just started doing that recently or is that something you’ve been doing for the last year or so?

Charles: I think I’ve always been kind of doing it over the past few years without knowing but I guess the past year I’ve actually thought more about it in terms of strategy.

Stephen: Yeah, so I guess when you go to these conferences you really have an eye out or do a slight bit of research ahead of time and start networking with the right people?

Charles: Yeah, and you know, when I hang out with someone I actually start thinking about it, whereas before it just happened naturally like, these days, I’m: “Okay, I know he enjoys going to theaters well how about I invite him to go watch ‘Wicked’ or invite him to go watch ‘Lion King’ with me?”

Stephen: Right, that’s really great, I love that sort of networking outlook and really analyzing the situation and who you want to speak to and really building a strategic rapport with the people that are actually going to bring value to you and you can bring value to them.

Charles: Yeah, because if I go to a conferences without any agendas, it can become chaotic where I can just party; people are always having conversations with me but for me at the end of the day I need to get value myself as well. So I have to start coming to conferences and stuff with a plan or strategy.

[22:32] Stephen: Yeah, of course. I love that, and so we’ll wrap it up pretty soon but when you’re going to these conferences what do you take with you?

Because obviously you’re on the move a lot, you’re always busy and in affiliate marketing one of the beautiful things is all you need really is a laptop, and an Internet connection and you can go. So, what do you carry with you when you’re travelling?

Charles: Well I have a YouTube video that just talks about it. Charles Ngo travel gear so it has a lot of stuff, I think the biggest innovation I’ve made in my travelling is that I carry around a satchel or a man-bag or a man-purse is this, so it’s quite useful because in these conferences all we have is our phones and our wallets.

So, I find when I go to these conferences when I’m travelling I kind of need a lot of stuff. So in my bag I have my digital camera so that’s quite good for recording quick interviews or some pictures, I have my kindle so if I have a little break, I like to read.

I have my business cards, breath mints, I have sound isolating headphones in case I just want a break and listen to music. So, yeah, it’s kind of cool to just have a bag and you can have all your stuff in it.

Stephen: Yeah, I’m thinking you can just carry it with you and obviously use it whenever you need to.

Charles: Yeah.

[23:48] Stephen: Yeah, and do you have anyone you’re looking up to right now?

Is there any in the industry that you really sort of admire? That you think are doing some great work that you’d like to mention?

Are there a few?

Charles: Not really, I don’t mean that as any disrespect to anyone in the industry?

It’s just most of the people that I pay attention to are actually outside of affiliate marketing. So, some people I admire: Ramit Sethi from “I will teach you to be rich,” I admire Eben Pagan so he’s been a key figure in my growth for like ever since I started.

Yeah and so, my role models are more like people that are kind of in the space but not in affiliate marketing. So, from them I take everything. I look at their systems, I look at how they brand themselves, and I look at their marketing, so that’s kind of who I learn from.

Stephen: Yeah, a hundred percent in that way and it sort of is a bit refreshing. Rather than having people directly in the industry it allows you to look at things at a different perspective.

Charles: Yeah, I mean, if you only just pay attention to everyone in the industry then everything is kind of in the same thing whereas what I’m trying to do is bring in new stuff from other industries into my industry.

[25:00] Stephen: Yeah, a hundred percent, and final question where did you want to be in about 5 years time. What’s your ultimate position that you’re looking to keep going deep into?

Affiliate Marketing?

Are you looking to diversify and get into other industries?

What are you looking to do?

Charles: I think within five years I should be completely done with affiliate marketing both the training company and my affiliate marketing campaigns because I’ve been in this since I was 22. It’s been 8 years and I think if I were to stick with it, I mean it could make good money of course.

I could make several millions a year but after some point, the money, I just don’t care about the money anymore and for me the next challenge I have is kind of self actualization. Like above all these skills, I have the capital, I still have the energy, and so what can I do with these skills because I see all these like soul discovery guys.

Mark’s like my age and they’re doing some amazing things. So, that’s kind of what my goal is within five years to kind of leave the space and think to myself, okay, how can I change the world?

Or how can I create a company that hits a hundred and million dollars and I just kind of realized that. All these amazing and intelligent guys, you know, starting much younger than me.

Without money, without anything and they just kind of went for it.

Stephen: Yeah.

Charles: So, for me, it’s not about making more money, it’s about how can I contribute some value to the world or how can I build a legacy or an asset that outlives me?

Stephen: Yeah, of course, so leaving your mark on it I guess.

Charles: Leaving my mark, just kind of seem like what am I capable of?

Stephen: Yeah and that sort of pushes you to the extreme, or something outside your comfort zone too.

Has any ideas really crossed your mind yet or is that still something that you’re going to just keep an eye out for the next year or two?

Charles: Yeah, I think. I’m not interested in apps; I’m not interested in traditional start-ups.

What I’m interested in is kind of building an affiliate marketing company, that’s mainstream. What I mean by that is, trip advisor as an affiliate marketing company if you think about it.

You tell me they’re a marketing company. All these big household brand names in companies at the end of the day, they’re all affiliate marketing companies.

So I’m trying to think to myself, okay, is there a market in the future where I can utilize my affiliate marketing mindsets and skills.

Stephen: So that’s why you’re looking for something new?

Charles: So I don’t want to join something completely new, or I don’t have any experience in. I mean, it would be cool but I don’t make fun games, I’d rather just do something different but still utilizes my skills set directly.

Stephen: Yeah, of course. I think that would be really interesting and it’s going to be more interesting other technologies, evolving companies, and there’s going to be some really good opportunities, especially in the next 12-24 months.

Charles: Yeah, I had some people message me they were kind of like, ‘Okay Charles, why are you doing this training company or whatever when you could dive into something completely different and to be honest, you know, I kind of like the guaranteed money. It’s kind of like I’m an affiliate marketer.

Instead of just doing some random start up that could blow up and not make any money, I’d rather do something that reaches my skillset to polish my brand to make more money and then in a few years, I’ll just be in a really good position where let’s say I have like, 10 or 15 million dollars in the bank I just don’t care about the money, I could just go for the homeruns. Go for whatever I want to do.

Stephen: Yeah and that’s something that you know and that you know will be profitable because it’s based off on your own skills.

Charles: Yeah, exactly.

[28:41] Stephen: Before you go, tell us a bit about your training as well as what you’re introducing on your website because I’ve seen it here and it’s got am I pronouncing it right?

Affcelerator?

Charles: Yeah, absolutely, accelerate affiliate marketing basically so it’s just a code of words so it’s for most people who haven’t done affiliate marketing this flask is not for you so actually I encourage people to go through my website and just launch some campaigns on your own and get some experience so my class is designed for more advanced affiliate marketers. So it’s kind of for people who have launched campaigns, make a little money, maybe not a lot of money but the idea is I’m there to take them to the next level so this is not for people that are entering kindergarten.

This is more for people in High School or College of Affiliate Marketing.

Stephen: Got you. So, is this something that you do in person or is that all online or is that webinars?

How does it work?

Charles: It’s completely in person. So, I travel the world doing these, so I just finished London last month, I have Singapore in a week and then after that I have LA and New York City.

Stephen: Any trips to Australia?

Charles: Australia? Probably not any time soon the problem is the whole market, because I have an email list in the software so I can kind of see where everyone else lives. So for me, where I pick the city is not because, okay I want to go to this city, it’s more like okay, the data says this city.

So it sends a survey to my email list like what cities do you want me to go to?

And what’s great is, it kind of encourages my goal of travelling and business at the same time. So I could do one at Australia in the future, but it wouldn’t be for —

Stephen: Not for the affiliates

Charles: Yeah, but it’s just more for, ‘okay I can do two versus none. I can visit Australia and hey I can make some cash on the side.’

Stephen: That’s it. That’s right, well look if you do decide to come for a holiday let me know, we’ll definitely show you around and I’m sure that.

Well, I don’t think affiliate marketing scene is huge here on Australia but I know it’s definitely growing. So, it might be on the radar very soon.

Charles: Yeah, I know quite a few Australians and some kiwi’s actually that are doing affiliate marketing. I think it’s just, you know, Australia is a smaller population than the rest of the world so it’ll take some time.

Stephen: It’ll get there, that’s it. Well it’s been a pleasure having you on here Charles, I really appreciate you taking the time out of your day to come on and have a chat. Hopefully you have a really good rest of the day.

Charles: Yeah, awesome, thank you for having me on the show.

Stephen: Fantastic, I’ll speak to you soon.

 

 

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