Biography:

Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

Topics of Conversation:

[00:39] Introductions
[01:49] Up and comers
[02:50] Three things to get that Momentum
[05:05] What’s the plan?
[06:02] On Surveys and Methodologies
[06:35] What questions to ask?
[07:26] Risk Taking
[08:09] Stick to what you’re best at
[08:55] Visual Content Making
[10:11] On creativity
[10:34] On having plans
[11:35] On piling up little ones
[12:25] Investments
[13:02] Currently ongoing
[14:00] Resourcefulness
[15:06] The typical day
[16:13] A day’s productivity
[17:05] Mentorship
[18:09] Meeting New People
[18:42] The 80-20 Rule
[19:50] On when to sell
[20:49]On figuring out how to find people right for your business
[22:44]Partnerships
[23:43]Complement one another
[25:20]Conferences and meet-ups
[26:48]Recommendations
[28:11]In conclusion

Reach Out To Neil Patel:

• Facebook
• Neil Patel Website
• Quicksprout Website

Tweetables:

Transcript:

Stephen: Welcome everyone to Marketing on the move, I’ve got Neil Patel with me today,

how are you doing Neil?

Neil: I’m doing great, thanks for having me!

Stephen: No, thanks for coming on, it’s been fantastic I know a lot have sort of been really excited to listen to you and have you speak on the podcast.

How’ve you been?

What’s been going on with Neil Patel so far? What’s this week’s business?

[00:39] Neil: Nothing large, just mostly daily mails, phone calls, groceries,

Stephen: You did a bit of everything by the sounds of it.

Neil: Yeah, exactly. Blogging when I have some spare time.

Stephen: Yeah, for sure, of course. What do when you do get that spare time? I’m sure you don’t get too much of it these days.

Neil: No, I don’t get much of it. I try and enjoy my time with my family, friends, party here and there lots and lots of basketball, a bit of football as well.

Stephen: Fantastic. If you ever come to Melbourne and you want to come watch some ASL, some football here, I’ll definitely take you out.

Neil: Sounds good, I’ll let you know.

Stephen: Fantastic, well I want to cover today, there’s not a lot I want to do. Obviously you blog a lot, you got QuickSprout, you’ve got KISSmetrics, you’ve got all the content coming out.

So I’ll try to steer away from that which is going to be hard because you did blog a lot. But, first thing I want to talk to you about is, do you have any people that you think are going to be the next big thing in the internet marketing industry?

Who do you think is going to be; any up-and-comers, any businessmen, any marketers that you think will make a real dent in 2015?

[01:49] Neil: No, I haven’t seen any crazy up-and-comers, the ones who are starting to do all right are already starting a blog, like “Science: Bean from Blast” in co are doing quite well. Give them a few more years and they’ll become much larger.

“Chasing the Nervous” she’s been coming up over the last few years I’ll give them another two more years and they’ll be much more mainstream. But yeah, there’s quite a town out there and the ones who are doing well will just pop up out of nowhere right.

It takes years and years to build a solid brand.

Stephen: Of course, of course, and have you seen any of those brands that I guess, have an instant prize due lately?

Have there been any companies that come across your desk and you thought, “wow, that really jumped from one step to a whole new step of growth.” In a period that you didn’t expect?

Neil: I haven’t seen anyone that turned out like that.

Stephen: So, someone will have to jump out of the page to catch your attention, I guess.

Neil: One of these days there definitely will.

[02:50] Stephen: Well, I guess, you’re the genius that draws eyeballs to these companies. You’re the genius that can create the content or just drawing eyeballs and traffic to all these websites and your software companies.

I guess it will all boil down to three things, what would it take for someone to get momentum like you can on a website or the new up and coming start up?

Neil: First of, I do appreciate the kind words, I don’t know if I’m a genius but I do appreciate the kind words. If I had to nail it down to three popular on the internet, in my perspective, one, content marketing.

It’s fine and it pinpoints to your customers and visitors to an extent if you can alight content and the hubs and stubbles. Even if it’s not related to your parker’s service eventually what you will build profit-ly can come into paying customers. Say a portion of them.

Stephen: Yeah.

Neil: Two, I think the SEO is really big and a lot of people take it for grand and they say, “hard” and yes it is. But Google is still, what?

The most popular website in the world, and the second-most popular ones had lost value with some organic value that–you have to be there, right?

For optimizing the search engine is a great way and I have a guide on that called the Advanced Guide to SEO. Also for the content marketing, everyone’s calls it, “Downscribe to content marketing” As for the board of method; I would actually look at gear packing.

So a lot of people are just focusing on SEO, they’re focusing on content marketing, on Social Media marketing or paid advertising and that’s all fine and dandy. But you can actually make your profits servers help you grow.

For example, Dropbox has grown to a ten billion dollar company because once you use all your storage spaces, “Hey want more?

You can go and pay if you don’t pay, you can tweet and get more storage spaces and also get more leverage. You can like us on Face book,” right by being all these things that helps them grows.

Stephen: Yeah and it also creates some virility too I guess.

Neil: That’s correct, yes.

Stephen: That’s fantastic. So, I guess, number one content marketing, number two you mentioned was SEO and the third one is growth hacking through your own methods.

Neil: That’s correct. Yes.

[05:05] Stephen: Yeah, that’s fantastic. I think we can definitely take that away and implement themselves and I guess another question as well, so you’re sort of at the stage with building development online becoming second major. Is there a sort of process, like a blueprint you follow that validates an idea to bring it to market?

Neil: Yes, we have a lot of servings. So before we bring any product or service to the market we survey people, get their feedback, what they’re seeing, don’t see and etcetera, and we validate whether what we’re doing touches and turn that way.

We’re actually creating stuff that people want to use and pay for.

Stephen: Yes, so I guess that —

Neil: From biddings and products

Stephen:Yeah, of course, so creating that MVP and making sure that it’s all being validated right before it goes out and even when it goes out, making sure and just getting it out done rather than turf it.

Neil: Exactly.

[06:02] Stephen: And, I guess, how do you validate. So, getting a bit more specific, just say, somebody out here, one of our listeners, have an idea who’s not sure whether to go out there and execute. And they want to survey people, what’s a good method to do that if you’re a new starter?

Neil: Look at Product Market, Sean Ellis has an article on it and it very extends on how to survey people to actually find out the specific questions to ask and methodology, how to analyze the survey results and also figure out if people love your product.

Stephen: Yeah.

Neil: They don’t lie.

[06:35] Stephen: And, what type of questions do you think someone should be asking to all their customers?

Neil: Yeah, just like, how disappointed would you be if this product no longer existed? See how passionate people are.

Stephen: Yeah.

Neil: Great, what else, doing better. If you could change one thing on this application what would it be?

Stephen: Yeah.

Neil: Finding out answers from your potential customers will help you find the application that will make a great product.

Stephen: Yup, of course, and I think the really important questions is what you want to do right at the start. Like you said, because otherwise you could be lobbying thousands of dollars and whether if you have an answer to those questions upfront with you, they become your potential customers

Neil: Exactly.

[07:26] Stephen: And have you had any experience of where something like this haven’t gone to plan or had an experience where you had a real big surprise perhaps it’s gone a lot better than expected?

Neil: Never better than expected, I’ve always had the worst, and when I drove and built so much and then when I don’t survey people I build more and then when I do survey people I’m like, “Crap!” You know, I’ve wasted a million dollars and I paid the application that I’m like–

Stephen: That’ll be once, yeah, of course and I guess one of those things is I think, people sort of, they–I know that software companies that sort of pile on the features as well so bringing new features and new features rather than protecting what they already have. Do you find that as something that happens a lot?

[08:09] Neil: It does. A lot of people are just piling them on and saying, “Hey, let’s do one more News feature!” and that’s fine you could have really won them but the product becomes harder to use and its features aren’t necessarily providing value to the majority of the user base.

You’ll just have a bloated product that no one is going to use at all. Right? It goes back to the age of product.

In which you’re targeting small to medium businesses it’s easy to use solutions as one that can keep going to enterprise. Sure you can make things a bit more complicated and they’ll go through it because it’s so much cost fitting and the integration of once that has been is rarely canceled.

Stephen: Yeah, so it’s really giving you an idea. And I guess it’s more painful to get rid of it than to just keep going.

Neil: That’s correct.

[08:55] Stephen: Next year, so obviously we’re rounding up 2014 now so 2015 is on the way. What do you think is going to be the new Internet Marketing Hot IN 2015, because we’ve had a lot? I think Face book ads was a big one this year and then where do you sort of see things going.

Do you see SEO’s, raving or coming more dead I guess like some people say. Where do you sort of say is the “train going”?

Neil: Yeah, I see, probably the next year the big see that probably the next year, the big thing that’s going to happen is wafer you ship. So I think there’s going to be content marketing in which things are going to get more visual.

Whether it’s video material, whether its infographics that is engaging. Like there’s animated info graphics etcetera, I think you’re going to start seeing a lot more visual content and pop-ups.

Stephen: Yeah, a hundred percent, and I think I’ve started to see that lately. On your blog and a lot of other blogs because, one just info graphics and things are becoming—they’re just becoming more consumable I mean, the way I see it—to you in the first place was through your contact form, and what I had to do was I read the messaging info graphic about sending messages and emails to get.

And, it’s just so much easier you just absorb the content, you go through it and to really reach out and connect with someone rather than having to read the text straight off the page.

[10:11] Neil: Yeah, I know, the funny thing is the marketing to it. What most does not realize there are things like tactics, like content that we’re discussing and SEO?

But creativity is what usually wins in the end, right?

So when you’re using all these methods, people that are most creative tend to do the best job at it.

[10:34] Stephen: Yes, and do you have a go to guide that you use for all your graphics or do you like to work and be on the creative yourself?

Neil: I do all internally and we work together as a team to take these graphics.

Stephen: Yeah, so I guess for someone who is just in their start up and I’m using this paper a lot because a lot of listeners are in small or medium sized businesses or still have an idea that they want to get out of the door. But, if it’s one with a low budget, how do you recommend them going around and creating content with info graphics?

Do they sort of do hard drive and try to do it themselves or should they go hire a designer?

How would you advise them to go?

Neil: Yeah, I would go to Google.com, DRIBBBLE.com to find the portable contractors there.

Stephen: Yeah, fantastic and I think that’s a great way to sort of get high quality at a fairly light cost.

Neil: Yup.

Stephen: Fantastic, and this question I’ve asked this to a lot of our guests that has come on. What’s your biggest win to date?

[11:35] Neil: I have this one good win; it’s a lot of little ones that add up.

Stephen: And, I think just before you jump in and you expand on that, I think that’s the biggest take-away. One of the biggest takeaways is for getting a big business to thrive as well.

It’s not having that big win over naught, it’s having a lot of little wins piling up then all of a sudden you realize that a company is working you to the dollars.

Will that be right?

Neil: Exactly. That is correct. Most people listen to that big hitting and getting lucky and sure it happens to some people but that’s really unrealistic. Instead focus on solving one problem at a time keep cranking away and keep it busy with business then, “oh wow” you notice all these little changes add up to big dollars at the end of the day.

Stephen: Of course, and I know you’re an investor as well. So, have you found that something with your investment?

[12:25] Neil: Investments, I don’t really keep track of it, it’s a numbers game.

Stephen: Yup.

Neil: And investment entrepreneurs, and over their investment ideas and I believe in the numbers game in which ideas change. Entrepreneurs have a pivot and being entrepreneurs make a little bit of difference and what happens is they all—some do alright, and a few succeed and make up from all the failures from before.

Stephen: Yeah, and that’s good. That’s a great way of putting it.

Neil: Yeah, definitely.

[13:02] Stephen: And, also I want to expand on what you’re currently doing at the moment. What sort of projects are you working on currently that are getting you excited?

Neil: Yeah, so I’m working on the gaming credits. Just doing better and better with the current companies, I’m not kind of building new companies, or products or anything like that. More so, just focusing on the existing products.

Stephen: Yeah, are there any sorts of features or anything specific that you obviously I don’t want you to give out any spoilers but is there anything?

Neil: Can’t talk much about that kind of stuff, until we launch it. We signed off on it.

Stephen: Fair enough. Are there any current or at the moment that you’re just playing around with?

Neil: No, we’re just planning on releasing a new version of Hello Bar a few months ago.

Stephen: Yeah, I did notice that.

Neil: Yeah, so we’ll treat that and optimize that over the next 2 to 3 months, that’ll be fun.

[14:00] Stephen: Yeah, and I’ll say the same with Hello Bar, how do you come up with that? What was the sort of inspiration for that company?

Neil: There was someone who owned it that didn’t want to focus on it so I just bought the company.

Stephen: Oh really?

Neil: We did. Yeah, I didn’t create that. We just bought it.

Stephen: Oh, wow, and was there any significant change after the ownership or? What was the sort of changes that you came in and made?

Neil: The changes weren’t too significant; the parts were just the same. We tried to just make it more useable and more features, clear products that most people would want.

But, the previous ownership did a good job though. We’re just; we thought that we could go faster with multi-connection.

Stephen: Yeah, of course, and obviously it’s become huge at the moment. We’re seeing it on every second website, I think. But you’ve got about half the Internet to conquer now.

Neil: And I’ll have half the Internet using it, but yeah, a lot of us are excited to know. I wish half the Internet was going on in there.

Stephen: The opportunities are there so who knows what will happen in 2015.

Neil: That’s right.

[15:06] Stephen: Neil, I want to run all this through a day in the life of Neil. So, within that 60 seconds, run us through what happens through the typical day.

Neil: From start to end?

Stephen: From start to end.

Neil: Wake up, take emails, brush, check more emails, private time, jog, eat breakfast, work, take a shower, meeting phone calls, emails, blogging if I have time, lunch and dinner throughout the meeting or throughout the day and I usually do meetings during lunch and dinner as well. Then I do more emails, and I usually end my day at around 9-10pm from a first perspective, sometimes later like yesterday in my last meeting end at 10:40-10:50 at night.

Stephen: Yep.

Neil: And then I have to do emails so I got to sleep at around 11:30-12.

Stephen: Yep, and I guess that‘s pretty consistent throughout the week?

Neil: Saturday is the most relaxing day; Sunday is also busy because Sunday is getting out of the work week.

[16:13] Stephen: Yes, of course. And with your emails I know that it comes a lot than I expected to.

Do you answer them all by yourself?

Or do you have someone else that looks after that?

Neil: We do have, for emails I do it all by myself but I do have an assistant who just goes and sets up appointments, meetings, manage my account, etc.

Stephen: Yes, you found that more efficient because I know, like you’ve said, with meetings throughout the day. Obviously that takes up a lot of your time as well.

How is your productivity going currently?

Neil: Yeah, emails do take up a lot of time, I’m used to it and I’ve been doing it for so many years and I’m pretty productive.

Stephen: Yeah, anyway, do you just hit them straight on the phone wherever you are?

Or do you sort of have to be on the right mindset?

Neil: No, I just do it whenever I can.

[17:05] Stephen: Yes, definitely. And do you have, I guess, a mentor or someone that you’ve looked up to in the beginning of your internet marketing or business life?

Neil: Yeah there’s one gentleman by the name of Andy who has taught me a lot over the years. The guy’s one of the best dealmakers that I know in the world. He can go into any business, buy them undervalued and make them walk away while they’re smiling.

They will smile and come up with a better deal. They’re just going to smile as if you’re getting a good deal, the other party is happy as well. That’s a win-win.

Stephen: That’s fantastic.

Neil: I can see him buy companies for like a million, 2 million bucks and then sell them for 30 million.

Stephen: Wow, that’s incredible. And how did you come across him? Was it, did you meet him in person?

Neil: Yeah, I met him at a conference, I was speaking at a conference he was one of the attendees, we had drinks afterwards and we started bonding and he said “Hey, you should move to Seattle.” And he moved me up to Seattle and from there he even negotiated my first home and because of him I made money on that as well.

[18:09] Stephen: That’s fantastic. And if someone, well obviously he stood out for you as well, and he was an attendee at a conference, how would you advise other people and other listeners to stand out if they want to make a connection with someone on stage or someone to reach out to somebody?

Neil: You just try. Most people are trying or they don’t try. You don’t have to do much just go up and make a conversation and follow up and try to help other people out and go from there.

Stephen: Yeah of course and I guess obviously providing value would be a good one as well.

Neil: Yep.

[18:42] Stephen: A hundred percent, and with everything you’re doing at the moment where do you think you’re getting the most results from?

So I don’t know, it’s sort of that 80-20 rule, do you feel like 80 of the results are coming from KISSmetrics or where’s your focus at the moment?

Neil: My focus at the moment is mainly Crazy Egg, and it’s going well. KISSMETRICS is doing well too. All of the businesses are doing alright; they could all be doing better, of course, right?

Stephen: Yeah.

Neil: But, some growth and financial perspective, they’re doing fine.

Stephen: Yeah, and I guess how big do you want to take all the company?

Is it one that you want to focus on down the track?

Or do you want to make sure that you bring them all in and sort of work on them all in the while to come?

Neil: I love them all, so I don’t think about “Hey what else do I do?” mostly I’ll just work on them and as long as I love them, I’ll keep doing it.

Stephen: Yeah, of course.

Neil: They’re my babies, am I right

Stephen: I just want to say, they sound like your children.

Neil: That’s right. Some of them have headaches and it kneads them so they cry and they whine and some of them have a bit more dirty bed than the others, but yeah, part of life.

[19:50] Stephen: It’s part of life, I love it. And I guess with that when you go into a company like this, are they built to sell?

Or you just build them because you’re passionate and you see there’s a need for them in the market after you’ve done your surveying or do you go out with the intention that “Okay, I want to sell this” at some stage?

Neil: No, it’s the opposite in which I sell them because I see a promise in the marketplace and I think I can solve the problem and if they do a good job hopefully and make money, assuming you make money, maybe one day you can sell it. But I build companies who solve problems, and the side effect is you make money.

Now what happens after you make money?

Who knows, right?

You can’t control some if they’re going to buy the business or not.

Stephen: Yeah, yeah, a hundred percent. And do you find that that’s a bit of way, I guess you obviously do find that’s a bit of way of going about it because you’re going in there with the right intentions. You’re not going in there with the money grubbed.

Neil: Yeah I do think it’s the right intention because you can’t build a company and flip like. Some people are good at that, but majority is not isn’t it.

[20:49] Stephen: Yeah, perfect. Now there’s sort of a bit of a case study for you. So I just want to, I’ll give you 2 or 3 sentences and you can give me a bit of advice for someone in this situation.

So we’ve got someone here who is a young entrepreneur, and they read all your QuickSprout blog posts. And they read a lot of blog posts from other companies as well starting their own online software business. So a fast company.

“I’ve got $15,000 in the bank account and a whole lot of hustle. But they’ve only got $15,000 so their budget is quite limited.”

He’s the business guy of the operation, and he’s scared about getting ripped off developer of the coda, but he’s still really passionate about starting this off with the company.

Where would you sort of advise him to go?

How would he get started?

How would you get him on his feet to make something successful?

Neil: Sure. So you don’t need much money. One, Google gives you free posting start up for apps.

So I think of first year, same with my problem, I think Amazon does something similar as well. Two, you just have to buy a domain, right?

Three, save the rest of the money, find some developer or designer partner up with them and get them to work directly.

Stephen: Right.

Neil: If you really have the output, figure out how to get people to help you out for equity. I just, I know a ton of other people in this as well. It doesn’t matter if you have a track record or not. If there’s a will, there’s a way.

Stephen: Yep, so you think giving up equity at the beginning is one of the wisest decisions so you can get everything moving.

Neil: Yes.

Stephen: Okay. Perfect. I know a lot of people and I ask this question, they get worried about giving something off earlier on. But I think, the mentality is you’re better off having half of something than a hundred percent of nothing.

Neil: That’s correct. We agreed that it’s like, one of the worst things you could have in the world, right? I’d rather have one percent at something that’s really huge than a hundred percent of something that has nothing.

[22:44] Stephen: Exactly, right? And when you think, I guess with something like that, with a partnership like that, do you think you could just go out and find someone or do you need to have a relationship with them or should it be a family member? What sort of partnership–

Neil: You know, you’ve got to find people, there’s dating for founders, like founder dating, and stuff like that. Go out and meet more people and go from there.

Stephen: Yeah, a hundred percent. And with that sort of business, if you’re the business-person from the company, how do you sort of go about feeling comfortable with the developer?

Because I know a lot of people struggling with that, whether they’re business partners, the marketing guy, the content marketing guy, whatever it is. But they don’t have the developing skills, they don’t have the skills to really make that developing difference, I guess.

Do you partner up with someone and just say “Look, this is the vision, I’d love you to come on board. I’ll do this you do this.”

Neil: Yeah, pretty much. You need to make sure their skills have complement. If you’re the business guy, you don’t want another business guy; you need a developer, whatever it may be.

[23:43] Stephen: Yep, and you’ve got a partner as well in KISSmetrics I know and tell us a bit about how your partnership works. How do you sort of complement each other?

Neil: Well, my partner married my sister. So that makes it easy, ha-ha. And I’ve been working with him since I was 16 years old and I’m 29 now.

We both started out I was more of a tech back then and he’s more of a business guy. It was a stretch then, I’m much more the business person now and he’s more of a techy and we both understand business well, he’s extremely brilliant.

We just know how it works well with each other, right?

We keep business separate, we don’t hang out on a personal level too often other than business or family-related stuff and we just crank and  get stuff done and focus on making more money.

Stephen: Love it, love it. So would you go into other businesses with the same partner or do you just look for someone who would be the perfect role for a new company or how do you get forward?

Neil: Pam and I just keep sticking with each other. Sometimes we did some stuff here and there and then we bring another person in.

I had a business that brings in an extra, I think a million or 2 million a year and I just gave him 50%. And he had another business; that he would be with some other person and he just gives me half of his share.

I didn’t do anything, he just gave me half of his share and I just give him half of my share.

We try to do everything together, there’s very little bickering or anything at that, a great partnership.

Stephen: Yeah, that sounds like a fantastic and it like a healthy relationship as well. Because that’s the thing, you don’t want to have, really hurting each other on a personal level or a business level.

And it sounds like you’ve got that perfect balance.

Neil: Yeah, I know, we really enjoy working with each other.

[25:20] Stephen: That’s great, now, on a personal question any trips planned to Australia? Because I know there are a lot of Australian fans and I don’t know if you’ve looked, I’m sure your analytics would show you as well. There are a lot of Australian readers that read all of your content across all of your companies.

Neil: Yeah, I have no plans right now to come to Australia but I’ll try to make it in 2015.

Stephen: Yeah, a hundred percent. Because I know I’m speaking for a lot of people here and they definitely want to see you. I think, I don’t know if Australians got mini conferences so many of those conferences speaking events? But I’m sure, we’ll have to find someone to set up and bring you over.

Neil: It’s funny, the last time I was at a conference in Dominican Republic, there was a OD doctor and he was really entertaining and we were just messing around and we’re having a good time and we’re probably a bit of shit days I don’t know how many but we were making a bet and I think he made me go talk to a few random girls in an Indian accent so I did it and then I said to him that he had to go jumping and hopping like a kangaroo, so he was hopping like a kangaroo and it was quite funny watching him acting like a kangaroo.

Stephen: I think we definitely have to bring you over and we’ll have to continue the best thing here.

Neil: Yeah, well definitely. It’ll be fun.

[26:48] Stephen: A hundred percent, so I’ll let you go pretty soon, last 2 questions.

Number one; are there any books you recommend?

I don’t know if you’re a big reader or not, but if you are, are there any books you recommend someone to read?

Are there any of your personal favorites?

Neil: Yeah, I’ll give one specific book; make sure you read “The Dip” by Seth Godin. It’s something I want to quote, “A lot of people focus on a business from day one, when they shouldn’t be.”

Stephen: Yeah, so what was the title again, I think I just missed that?

Neil: The Dip, by Seth Godin.

Stephen: Oh The Dip, got it. Yeah I’ve definitely heard that one but I haven’t read it personally so that’s definitely going to be on the ‘to read’ list.

Neil: Yeah.

Stephen: And what about podcast as well, do you listen to podcast or are that something you don’t really have a lot of time for at the moment?

Neil: I’m going to say I’m listening to yours.

Stephen: Hahaha. I know you’re definitely going to listen to this episode. So hopefully it becomes an ongoing thing, I’m going to provide enough value now. You’re just forcing me to step up my game.

Neil: There you go, okay, just don’t have, too much time for podcasts or anything likes that but I should.

Stephen: Yeah, of course. I know with a busy schedule like that it’s a trouble to keep things. I guess running on tight shifts with podcasts and things like you said a part of your own companies.

Neil: Totally, but you can always make time to learn.

[28:11] Stephen: Yeah, of course. And very last question, if you could leave our business with one piece of business marketing advice, any type of advice you would like, what would it be?

Neil: So if I have one piece of marketing advice, the advice that I would give is to focus on one method at a time, right?

I can’t tell you SEO or content marketing more specific tactic because it wouldn’t be the best for you; it varies from business to business.

But try one out, if it doesn’t work, either adapt it or park it aside and move on to the next until you see something that works well and max it out and then pack what’s natural and then move on to the next tactic from there.

If you don’t have enough time to do every single tactic, right? So focus on one at a time.

Stephen: Yeah, that’s the 80-20 rule as well, so I think you must have hit the nail on the head. A hundred percent, fantastic.

What we’ll do we’ll wrap it thank you so much for coming on it’s an absolute pleasure. And I know I’ll listen to the values that you’ve given us in the short time that we’ve got.

So thank you so much for coming on and we’ll definitely keep the conversation going. Hopefully, you can listen on and see some of the comments and questions I’m going to get after this air.

Neil: Yeah, definitely, thanks for having me.

Stephen: Oh, just quickly, where can people reach you if they do have questions? Where’s the best go-to spot?

Neil: QuickSprout.com or NeilPatel.com.

Stephen: Done deal. Alright guys, you’ve heard it here. QuickSprout.com or NeilPatel.com to reach out. Neil, I’ll speak to you soon.

Neil: Cool. Take care and have a good one.

Stephen: You too, thank you.

 

 

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