Transcript

[00:15] Hey guys, it’s Stephen Esketzis here from Marketing on the Move, coming to you with another episode! I haven’t recorded in a little while. Last time I did it I think I was in Queensland.

I’m back in Melbourne now, back into the swing of things, and I wanted to touch upon the subject of trading time to money.

[00:30] Today I stumbled upon — well I’ve actually heard about it before — clarity.fm. It’s a website which allows entrepreneurs to go and find experts in the industries of business.

It’s got a massive range of experts: people in SEO; in sales and lead generations; anywhere from software to service companies to funding; people who’ve been very successful… It’s even got Mark Cuban on there, funnily enough.

So you hire people. The way it works is that you hire people based on their time and what it’s worth, and it tells you how much someone is worth a minute.

[01:05] So for myself, if I would go on there and I charge myself at 60 dollars an hour, I’ll be worth a dollar a minute. It’s up to 120 dollars an hour, 2 dollars a minute, and that way you see exactly what the person’s worth.

[01:17] The minimum time is about 15 minutes to hire someone, and that way you can just hire them, ask them the questions you need and then move on. And why this works so well and why I absolutely love this is because the reason why it works so well and what they advertise is that if you’ve got a big issue or a big development issue if you’re a developer; if you are an entrepreneur looking to develop a new technology; if you’ve got this big issue that might cost you

And why this works so well and why I absolutely love this is because the reason why it works so well and what they advertise is that if you’ve got a big issue or a big development issue if you’re a developer; if you are an entrepreneur looking to develop a new technology. If you’ve got this big issue that might cost you

If you’ve got this big issue that might cost you a hundreds of thousands and ten thousands of dollars then it’s worth it for you if you are to ask someone who’s big in that same spot and just spare maybe 50 to 100 dollars, have a chat with them for half an hour and really knuckle down and find out if that issue can be solved in a better way or if you’re going around it in the right way.And you really get to the issue and you can solve it most effectively, rather than going out and spending money and risking your own money into something that you’re not 100% sure whether it’s gonna work or not.

And you really get to the issue and you can solve it most effectively, rather than going out and spending money and risking your own money into something that you’re not 100% sure whether it’s gonna work or not.

And why this works so well and why I absolutely love this is because the reason why it works so well and what they advertise is that if you’ve got a big issue or a big development issue if you’re a developer.If you are an entrepreneur looking to develop a new technology; if you’ve got this big issue that might cost you

If you are an entrepreneur looking to develop a new technology; if you’ve got this big issue that might cost you a hundreds of thousands and ten thousands of dollars then it’s worth it for you if you are to ask someone who’s big in that same spot and just spare maybe 50 to 100 dollars. Have a chat with them for half an hour and really knuckle down and find out if that issue can be solved in a better way or if you’re going around it in the right way, and you really get to the issue and you can solve it most effectively, rather than going out and spending money and risking your own money into something that you’re not 100% sure whether it’s gonna work or not.

[02:14] This allows you to really make sure that you’re spending your time wisely and spending your money wisely when you take that leap. So I’ve found it extremely helpful, and I’ve actually already booked up a call.

[02:27] I wanted to have a chat with someone who is in the softwares-as-a-service industry. Someone who’s built their company based on softwares of service.

So I’m hiring them for 15 minutes to try it out and see what it’s like. Once I hired them it was really neat. I choose three different times that work for me. He gets back to me if that works or two other suggestions, and then we choose time from that, and then what you do is you send them two or three sentences about what you want to speak to him about, and if it’s something they can solve or something they can help you with they’ll take on the opportunity to talk to you.

Once I hired them it was really neat. I choose three different times that work for me. He gets back to me if that works or two other suggestions, and then we choose time from that, and then what you do is you send them two or three sentences about what you want to speak to him about, and if it’s something they can solve or something they can help you with they’ll take on the opportunity to talk to you.

He gets back to me if that works or two other suggestions, and then we choose time from that, and then what you do is you send them two or three sentences about what you want to speak to him about, and if it’s something they can solve or something they can help you with they’ll take on the opportunity to talk to you.

They’ve all got a short blog feed about what they’ve done– so are they a founder of a company, what do they do, blahblahblah?

I find it really interesting because these people here, some of them have generated tens of thousands of dollars every month or hundreds of thousands, and some have generated millions of dollars in revenue for their companies in funding, and there’s some really big players on there.

[03:19]  So like I’ve said, Mark Cuban was on amateur sales for advertising purposes and what not. He charges  $166 dollars per minute, but if you add that out that’s a lot of dollars if you want to have a 15 minute chat with him.

It just puts it in perspective, so it’s really interesting.

[03:34] I think it’s a great way to really reach out to high profiling individuals for a 15 minute chat which still values their time.

[03:40] This is what I wanted to talk about today. Trading time for money is so important, and Russell Brunson touched on this. He is an absolute boss when it comes talking about this sort of thing, and Taki Moore as well actually also touched on it and mentioned that when people ask and they want to chat with you, and they want to pick your brain over coffee; my time is lot more valuable than a coffee.

He is an absolute boss when it comes talking about this sort of thing, and Taki Moore as well actually also touched on it and mentioned that when people ask and they want to chat with you, and they want to pick your brain over coffee; my time is lot more valuable than a coffee.

I think I’ve said this in the previous podcast that when someone says, “I’ll take you out for lunch and take you out for coffee,” that my brain, and what I want to tell you is a lot more valuable than a coffee.

[04:11] Half the time the biggest issue is that after you leave that coffee or after you leave that lunch, they don’t take the action that you’ve given them. If you walk away thinking, ‘shit I’ve given them the most amazing and valuable lesson possible.

I’ve given them the most amazing nuggets,’ that you think are fantastic whether you teach them marketing or whether you’re teach them sales. It might be completely off.

It might just be teaching them about whatever your industries are; even tutors have the same issue.

[04:35] If you are a tutor and you’re teaching someone math and they haven’t paid you, they’ll take it on board but they’re not going to apply it the same way as if they’ve paid you because they haven’t got that vested interest. We’ll call it pay money.

They actually have this pay money that they actually put on, and it’s just that it needs to happen for the reason that they actually take action. It’s  the same reason why high priced mentorships work so well.

When you join the mentorship and when you’re doing the mastermind which might be between $50 or $30 thousand dollars a year– and some of them are up to a hundred thousand dollars a year– it’s ridiculous. But when you pay that money most of what happens is that the person has taken the leap and they’re forced to kick their ass into gear and start making themselves work, and that’s one of the biggest things.

[05:21] I’ve got a couple people that I work alongside, and one of them has a 20 or 25 thousand dollars a year mastermind, and I was speaking to them.

What makes it work?

What makes it so successful?

And the biggest thing they told me was that they have about, I think, 10 to 15 people in this mastermind of $25 thousand a year, and what makes it so successful for them is accountability. That is the biggest thing to them: to hold someone accountable throughout the entire year and making sure.

Obviously they’ve got their expertise behind them but holding them accountable to what they say they’ll do every single week, and week in and week out they have meetings; they have webinars; they have catch ups; they make sure that they’re on track in doing what they need to be doing; that accountability is priceless. It’s actually got a price of 25 thousands dollars on it, but it gives you the idea that that’s what drives the success of all these people.

[06:10] If they invest 20 thousand, they’re almost guaranteed to make 100 (thousand) just because of the accountability and guidance by a mentor who has been there and done that before. I love clarity.fm.

It’s such a really neat system because I’ve come to a bit of a crossroads before as well where if I had a mentor or someone that’s been in the position that I could have spoken to for under a hundred dollars and just ask them two or three specific questions and get their two cents and see what could be done, that would have been huge for me.

[06:36]  So I just opened up a lot of doors. So that tons of money trade is really important guys. It’s something which I value a lot.

I’ve spoken about it before– investing that. I’d rather spend that little bit of money and make sure that I’m not losing a lot of my time. I’d rather spend that 15 minutes and make sure that in the long run that I’m okay because at the end of the day, what’s 50 dollars to a project which could be worth tens of thousands of dollars down the track?

Especially if it’s a business you’re focusing on.

[07:05] So I just wanted to share that with you guys today. Hopefully you’ve got a bit value out of it.

Go check it out: clarity.fm. I might have to look out who there founder is and see if I can get them for a podcast interview.

[07:14] I just want to let you know now that we’ve got some massive, massive people planned– one in particular which I’m really excited about that we will be interviewing on Marketing on The Move. He is absolutely phenomenal.

I’ve been following his stuff for many months on end and finally got answers. His planner booked me in for a time when I could interview him, so that should be coming up in the next month or so.

I’m super excited about that. Hopefully you’ll recognize the name. He’s got one of the top —  I think in my list of rankings — top 10 thousand websites in the world.

He’s in the marketing industry: online marketing. So if you have a gift of the ears let me know if you heard of him before, but you’re going love him. He’s from America.

So hopefully I can record it and upload it as soon as possible. But yeah, that’s what coming guys. Hopefully I can get this podcast turning out at a more regular basis.

I’m going to give another one though that I really want about talk about. It’s this shiny object syndrome which I’ve stopped as well a lot, and I really want to touch upon with you guys soon too.

[08:10] So that will probably be the next episode. Apart from that, I’ll let you go. Make sure you kill it; make sure you’re not trading your time for money; make sure you’re making money while you sleep; bring in that passive income; make sure you’re making money on the back end.

[08:26] That’s it guys. Keep it rolling. I’ll speak to you soon. See you later.