#07 Relevant Content – Marketing on the Move

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Transcript

[0:17] Hey guys, it’s Stephen here from stephenesketzis.com

[0:21] I am pretty pumped up today. I’m on my way to my first University exam for the second semester of the year. Yes, unfortunately I do attend university and probably won’tbe soon, with finger crossed.

[0:35] We’ve got installed, but yes, on the way to Uni. Just about to do my Economics exam which I doubtedly crammed the night before, unfortunately. as well, but I managed to cram it in so hopefully… fingers crossed that everything goes well.

[0:54] But what I want talk to you about was in my effors to cram for the exam…(cram for the exam, that rhymes!) exam the night before or even the day of exam, I wanted to tell you about what I came across on YouTube and look…

While I am not massive fan of going to university, what  they do  teach you there are valuable skills. They’re  good fundamental skills, especially if you’re  being introduced to these skills, and it really depends on what you want to do.

If you want to be a doctor you have got to go through Uni to get your Doctor’s Degree. But if youwant to go into online marketing, I couldn’t think of anything worse and more boring than seeing a lecture or learning things that you don’t need to be successful in online marketing.

[0:54] Anyway, regardless of all that, what I wanted to tell you was I’ve missed a couple of classes here and there and I’ve made up for them by going through the lecture and watching them online and watching the classes online, which the University provides. But  the most valuable resource that I found was on YouTube  and what it was is a guy in America, who’s an Economics teacher and his content literally saved me about — I think one of his two minute orthree minute videos equaled about an hour’s worth of content  coming from the University or a whole topic’s worth.

[2:11] What this guy talked about, the way he explained himself, the way he gave the information, the content the way he delivered his content really resonated with me, and what he did was… I can’t remember his name but he pretty much covered the exact topics I’m going be doing in this test and this exam coming up but he did each single section of it.

So, for example, one thing we learning is price walls and price ceilings. He covered that under sixty seconds. Sixty seconds he covers every single little topic and he timed himself.

He introduces himself, he goes:, “Hi my name is blahblahblahblah. Today we’re going to be talking about this and I’m going to explain to you in sixty seconds how this works.”

Bang! And he’s off and it’s just the way he explains it, and the speed that he gets there and explains it with—it’s extremely clear. Because I thought at the beginning that sixty seconds is not enough for him to explain something to me,  and I’ve never been to that class before on that topic so I’m  going to  struggle but as soon as he started explaining it He was in front of the white board explaining what he needed to, and I really just got the information straight off the back.

There wasn’t any mucking around and it was so valuable, so precise and so direct that it just worked for me. It just workedreally well.

[03:24] So I just thought that if there’s someone online and he was providing it for free on YouTube — He’s got I think a bit over a hundred or over 200 videos. I think there’s over 200 videos on economics, macro economics and micro economics.

And each single one was no more than about 3 minutes maximum. Most of them were about 2 minutes and he’d go in for 60 or 90 seconds explaining the concept.

Bang! Bang! Bang! And he smashed them out and he’s got congruency in his videos as well. So you watch part 2.1 then go to 2.2 and then go to 2.3, and I just thought that it’s really easy to do this in your own niche and what’s made him so successful is that people from around the world are watching his videos because they are not getting enough information.

They’re not resonating enough with their teachers and they’ve got the tutorials and they can just jump online, jump onto YouTube, grab the information, and go.

FEATURED DOWNLOAD: Read and download the full transcription of Episode 07. I’ve shared the benefits of sharing relevant content on your channels.
(Click Here to Download Transcription)

[4:11] Exactly like I am. I grab the information that’s valuable to me. I  learn it in a way  that resonates with me and I go.

Concepts which  I had know idea about in class instantly made sense to me and Itried them out in questions that we were  given  and they just worked and they were right and were so successful, and that’s what I think. There’s a lot of people out there that are providing that people aren’t taking advantage of. That’s the reason he’s so successful.

He had,I think, about 20 or 30 thousand subscribers but he just jumped on it and he just delivered what he needed to.

[4:43] And there are so many places where he can go. So for example, Meggle Master Class with what we’re doing. We’re aiming to do something quite similar.

If you can join the master class you’re going to get short punchy videos on the exact topic. There’s no mucking around learning it yourself.

[4:54] We’re going to delivere it to you how it works. We show it to you in a short video and then you go apply it yourself.

The same way this guys doing it: where he gives you the activity. He shows you why, he shows you how, and then you go and apply it yourself and then you jump onto the next topic.

Because you master and it and then you move on. It’s a lot of short pieces of information that just work. So I thought that was really interesting as a content creator.

That he’s been so successful in delivering education (school education, we’re talking about economics here) that other students around the world have been able to resonate with. Because each video of his has about 50 to 70 thousand views, I think.

Some of them had more, some of them had less. But if you add this up, and then multiply it by 200 videos, with an average of about 40 to 50 thousand views…

That’s a lot of traffic, and what he’s done is quite smart, and he introduced an IPhone app too, which you can go and learn more of and obviously pay for. I think there were notes on the website, so he’s extended his funnel considerably too.

I’m sure that he makes a nice little income off it on the side because there were videos of him teaching in classrooms.

[5:53] So if you are out there and if you are teacher that is passionate about a subject, regardless of your niche, this is something which can work.

[6:01] And it just shows you that the content which people can relate to and find valuable, will always trump the long winded course which you might have spend 30 hours putting into. Something which is short, punchy and valuable is always gonna be much better.

[6:16] So, that’s what I want to leave you withtoday. If you’re looking for a bit of economics advice I’d highly recommend it. I’d probably put it in the podcast and show notes on stephenesketzis.com and then you guys can go have a look.

I’ve actually messaged this guy to see if I can have an interview with him on my website because he is an absolute legend regardless of how I’ll do on this exam.

[6:37] But I look forward speaking to you guys soon. Go check him out, and I will talk to you soon. See you on the other side of this exam guys.

[6:43] Catch you later!

 

FEATURED DOWNLOAD: Read and download the full transcription of Episode 07. I’ve shared the benefits of sharing relevant content on your channels.
(Click Here to Download Transcription)

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