Transcript

[00:16] Hey everyone, Stephen here. Just in for another podcast I’ve got 5 minutes of time available so I thought I might put in a quick one.

[00:25] I just completed face book ads today and I’m just finished a few — creating a few creative’s for: creating a few creative’s. Building some creative’s for a face book campaign I’m running the one it told you about the other day that I’m testing out a software company and validating the idea with so I just finished doing the creative’s for that.

Seeing how those go and so far so good but I wanna talk to you about what it takes to make a creative work on face book and what’s important to have in a creative to get maximum results.

[01:01] What works with me is one of the best resources available is convert.com so you haven’t been there, go to convert and they give you templates already would be appropriate size for face book advertising and face book advertising templates just make your life a whole lot easier. Number one, because you don’t need to do anything, they pretty much give you the whole template there and run in front of you, sticking your images, sticking your text , you can play around with it, a little bit and save it – all for free.

So that’s a great resource and I’ve used that for Meggle ,I’ve used that for a lot of other personal development, social media marketing events that I’ve run things like that and it’s just fantastic and it really actually it’s gotten me some  fantastic results as well. It’s gotten me cost per click, down to around about, last one I did for Meggle, I think about .20 cents cost per click and then cost per lead I think for Meggle was around .45 cents.

[02:02] So I’m getting some good results with it. And I think you guys should definitely try it out.

And I’ve just been using it for the new software as well that I’m validating.

[02:14] So, it’s definitely something which you guys should have a look at if you want to create your face book ads using it. But there’s some key things which you need to include in the ad you need to make sure that your actual creative in the ad is consistent with what your landing page is.

‘Cause for me that had massive returns on the actual opt-in pages. Opt-in the actual conversions of the opt-in page so that’s definitely what you wanna make sure you do to have everything in congruency and everything in the same order so when people arrive to your landing page they’re not mislead by what’s on the ad.

They’re actually following through the same par and that’s really important thing with landing pages and sales funnels is that as they progress through the funnel they have the same feel, they have the same goal as they did when they click the ad. Otherwise, your conversions are just gonna lack a lot and you’ll not gonna see the results that you want.

[03:03] So, definitely recommend that you make sure there’s congruency between everything, so that you’re confident and the person who goes through your funnel is confident that they gonna get what they click on the ad for the end of it.

[03:17] So, that’s the number one thing that I wanna tell you about.

Another thing is the call to actions that you use. Now if you doing face book ads I highly recommend you using power editor to create your ad.

If you’re not familiar with power editor, then I definitely going to a course on it. So, you can make sure you’re much more confident with it and being confident on power editors definitely gonna help you to create ad for what it also does, it circumvents the amount of words you can use when you’re creating an ad.

So, when you’re creating a regular ad through the ad manager, you can only use a certain number of words. You can only use I think it is 20 or 30 or 50 characters, whatever it is in the headline, which isn’t very many but as soon as you use the power editor, is that— it’s gone, and you don’t have to worry about that restriction, and that could be a massive fact, a standout from the crap from other ads that are also competing for business in that position.

It can also attract eyeballs when you use your uppercase and lower case letters to really standout as well.

[04:16] So that’s a little tip which I’ve really actually said using that headline features recently  so I can make sure I can get the most of it and standing out but definitely I would not go back using ad manager because that is so much more powerful and it’s a lot quicker to do one power editor as well. The final thing on creating your ads using the creative online, making sure you got call to actions, so with the call to action, what I’m saying is make sure that you gonna bind now, you gotta click here, you got a download, whatever your goal is people have a clear vision on what they re click and get so what else they’re using for my opt-ins if it’s a report Ill hit download now.

If it’s a, I’m selling something, if it’s a triple wire then I am selling for about $7 dollars to make people take that first step into a purchasing action, it will probably be learn more, because I don’t wanna really put shop now because some of the shop and I wanna really make sure that they wanna learn more because what it is. When you’re making a pre order validating an idea, people are interested but they don’t wanna be shown that they’re gonna be purchasing something that turn them a back and especially with such a low order value or it turn out to be a $7 dollar product which is a triple wire.

Then you can definitely make sure that it’s a learn-more, rather than a buy-now. So those are the three tips I’m only giving you guys to make sure that you are using your face book advertising creative.

[05:44] Number one is to make sure that you have congruency between your landing page and your ads so the look and feel is the same, and maintain throughout the ad and the landing page.

[05:54] Number two is that you’ve got the headline and you start to use parallelism because it gives you a lot more of flexibility and freedom  it’s a little hard to get your head around. I’ll probably doing another little podcasts about  how works in a structure of parallelism because once you learn it  a  piece of cake, but it does take a little bit to get your head around.

[06:13] Number three is having a call to action, so face book will give you an expression when you say that to call to action little button and regardless if you doing it in the side bar if you’re doing it in mobile ads, you wanna make sure that you got a call to action, that we can just have it in the headlines. So people know why they gonna click on it, it can even be in your creative as well seen one have a little feature of button or something creative which is buy now, click now, click here whatever it might be and those are three really important steps for to use your face book ads creative   which you can add a value to your bottom-line in your conversions and leads.

[06:47] So, definitely go out ,implement this today  or  on the next few days see what you get split these ideas with the ones  you originally had which ones perform better cause each markets has its own unique results. I can definitely tell what works for me, what not works for you.

But the only way to do is to try. So go and split test the math guys, see what you get come back let me know and will go through another face book episode pretty soon I think.

[07:12] So talk to you soon guys see you later.