#04 Idea Validation

FEATURED DOWNLOAD: Read and download the full transcription of Episode 04. Here’s some extra tips on how to make your idea a business reality.  (Click Here to Download Transcription).

Transcript

[00:16] Hey everyone! What’s going on?

Just filming another episode of Marketing on the Move you are here with Stephen Esketzis from stephenesketzis.com

[00:25] And I wanna speak to you guys today about how I’ve launched some face book ads from my minimum available product I was talking about last time.

[00:35] So think I’ve left off with last time was that I put in this product and I wasn’t sure if it’s gonna work and I wanna test them with ads and I’ve just launched those ads today actually just before leaving home and I just wanna share with you guys some of the full process which went into how I created my funnel behind launching this and what sort of ad creation I did.

[00:56] So if you guys have an idea that you wanted to stir you can try emulating what I’m doing and see if you get a return on investments or see if you can get options for people that are interested in the product.

[01:06] So basically what I’ve done is I put together a really, really simple funnel just behind this landing page so I can get an idea if people are interested on what I’m gonna be selling.

[01:16] It’s gonna be a software, an online software so software is a service and what I’ve done is I’ve turned the landing page into a pre-order page.

[01:26] So I’ve turned them into a pre-order page, I’ve processed it at seven dollars for an account.

[01:30] Mind you, I haven’t credited the software yet so this is completely very early stages. And I’ve said that it’s gonna be launching in 4-8 weeks.

If you’ll get on to the pre-order now, it’ll be seven dollars for a 3-month account.

[01:44] And I’ll save them the full price when that launches as well. So it’s a great deal if, if we get a response.

If I don’t get a response as much as I’d like to then I’ll refund everybody their money but ideally if I see a great response from it I’ll definitely be going ahead and it will be done way under 8 –weeks. 4-8 weeks time.

[02:02] So I’ll be super stoned if that happens. So what I’ve got is right on the front -end. I’ve got straight up with the sales page. Its’ not even a sales page.

It’s more of just a really clean, flat-looking, flat-themed opt-in page where there’s 2 buttons both of them just saying pre-order for seven dollars. I outlined what the software is about.

There’s no screenshots of it because obviously it doesn’t exist. And I’ve just answered 4 questions in a like a little FAQ area.

It’s got the headline or just literally made a logo in Photoshop, just some text about what the company name is gonna be called. 

[02:38] I bought the domain. I just set up a really quick email, some posting, if people wanna contact me they can but all of that really cost under about 10 bucks.

And what I did was I set -up this page, and then the next page after that, so once they click pre-order for seven dollars it takes them to an order form. They put in their order.

I’ve integrated them with (strive) and I’m using the software to create this landing pages called click funnels. Phenomenal software, definitely get on to it. Talked about it before.

And what I’ve done is it’s going that in order for— (gibberish) —sorry about that. I couldn’t even speak English.

But when I put it on to an order form and this order form I’ve just cleaned-up, looks beautiful, click funnels gives you 2 or 3 templates I used one of them, I played around with it a bit, and now looks beautiful.

FEATURED DOWNLOAD: Read and download the full transcription of Episode 04. Here’s some extra tips on how to make your idea a business reality. (Click Here to Download Transcription).

[03:23] So it’ll be hopefully convert quiet highly but then again looks done really do anything these days because half the time it’s the worst looking pages which convert better so I probably end up split testing it but I’m keeping it simple. There’s an order form there, integrating it with stripe ‘cause I use stripe for a lot of the other meggle projects we do and it’s been great so I use stripe to take payments and after that they get sent to a thank you page.

And for this thank you page what I’ve done is I’ve just told them to bookmark it, I’ll keep them updated with any information regarding the product launch and it’s developments and I’ve provided a few questions and answers for them in case that they were curious. Get them a support email so they could contact us if there are any questions over that time, and then the plan is I’m gonna be running this with about 100-200 dollars worth of ads maybe a little bit more, just to test it out, see how the response is, split test it with a couple of pages, and go from there.

[04:25] And what I’m going to do I’ve credit the pages and put a link in on the front page is just  put a one link and say if you’re not sure yet,  click here. And then ,what that will do is that’ll  take them to an opt-in form where if they are not ready to pre-order at least they’ll be interested in showing, providing an e-mail address to be notified when the product is launched.

That way I can keep up to date with it. So I know, actually these people interested just not ready to purchase. And I’ll probably run a separate ad for that, to be honest.

Just a separate opt-in page and just change the pre-order for seven dollars to learn more or something like that so I can get an idea about how many people would be interested just probably wouldn’t be prepared to pay at this stage. (And they could pay it too.)

[05:10] But yet super simple guys, just wanted to really test this idea out because I don’t wanna be spending a lot of money on it unless I can see a return on investment. So that’s one way you can do it.

And I know click funnels is a great platform which I was watching this morning a webinar done by Russell Brunson, their founder and he went through about a few different techniques and tips that you can use on them platform which, most of them are new but there are one or 2 things which were quite neat so I’ve added those as well to the funnel.

[05:37] But that’s pretty much it guys, so I just wanna give you a challenge for today so if you got one, two or three different ideas, over this next seven days, choose one of them, and just put it to the test .All you’ve got to do, you wanna spend more than a hundred dollars, and just run some ads to it, set up a domain, if its available and put it all together.

[06:00] So I’m actually out at the moment I’m just parked my car after I’m going to the supermarket but I will be back shortly. Please let me know how you go with this.

I wanna know if you guys have done this before, if this works for you, and if you’re going to try this for your own product. if you’ve got a few ideas hanging around because If this works for me, I’m definitely gonna be trying it for a lot more ideas I’ve got jotted down and hopefully it can take a lot of them and just cross them off the list if there’s no one there and there’s no market for it.

Or otherwise, hopefully cash in a bit and save a bit of revenue.

[06:28] So that’s the challenge for you guys today. All the best and I’ll speak to you soon.

 

FEATURED DOWNLOAD: Read and download the full transcription of Episode 04. Here’s some extra tips on how to make your idea a business reality. (Click Here to Download Transcription).

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