Video on Websites and how you can increase traffic and conversions.
If you have a business in the new decade, having a website is essential, but doing everything that you can to make that website stand out is what makes all the difference in your success as a business. Video on websites is one of the main ways to generate quality content.The old adage of the marketing world was that “content is king;” this saying mostly holds true nowadays, but it’s video content that’s making it’s debut. Consider briefly why video is necessary on your company website: it is an absolute necessity if you want to drive more traffic to your company, it will help you raise awareness of your brand, and you can use it to grow your business. But what is it about video content that makes it so appealing, and what are the best ways to present it on your own platform?
1. It’s All About How Viewers Receive the Experience
Most content marketers will tell you that the perfect blog entry is an average of 400 words, and the reason for this is that people need fast information. More than that, they need fast information that also engages them while they read. Video happens to be one of the easiest ways to achieve both of these things. It is, one could say, the total experience for a viewer: it combines the power of the spoken word with that of the image.
Of course, one of the best ways to present video on websites is to present the video along with the transcript. Until Google changes its algorithms to better parse video, having a transcript revolving around the message to your video is crucial for online visibility.
2. Video provides a Better Connective Experience With the Audience
Telling people about your company or brand through paid advertisements is one thing. It’s a whole different story when your brand comes to life through you and your video on your website. Marketing is nothing, if not about forming a meaningful connection with an audience, answering their internal questions, creating a story, and providing them with the product or service that best suits them. Video on websites (generally and hopefully your own creative) is what allows companies to bring to life the faces and body language behind a business, allowing you to connect with your target audience on a far more personal level.
3. The Bottom Line is that Video is Cost-Effective
While you can have a dedicated film crew to handle your business’s video content, it’s not necessary. Video is one of the most cost-effective methods of getting a message across. Footage that at one point took hours to curate and edit now can be achieved with simpler devices such as a tablet or smartphone. What this means for the small business owner is a leveled playing field in which someone who has some software, a bit of know-how, and a lot of creativity can actually make a compelling video.
For rising businesses in 2014, video marketing is quite worth looking at. Making such a content medium even more enticing is the fact that it is cost-effective, anyone can do it, and it has a way of more effectively reaching an audience.