The Definitive Guide to Segmenting Your Email List (and Why You Should Do It)

How’s your email list segmentation coming along? Have you even thought about it yet? Email list segmentation and general email personalisation, are seriously underutilised tools in the growing entrepreneur’s toolbox. In fact, according to MarketingSherpa’s research, upwards of 50% of all online marketers asked have indicated they have a great need to improve their email segmenting […]

The Ultimate Guide To Instagram Marketing

Instagram: The New Era of Visual Marketing Instagram. You’ve heard of it. I’ve heard of it (duh, right?). Your 90-something-year-old neighbour with 11 cats has probably heard of it (and she probably Instagrams pictures of her 11 cats in 11 little outfits). For those of you who haven’t (seriously?) – Instagram is a content-driven social […]

The Complete Guide To Building An Authority Website

In his seminal book, Influence: The Psychology of Persuasion, Robert Cialdini lays down six principles that make people tick and get them to say “Yes.” They are: Reciprocation Commitment and Consistency Social Proof Liking Scarcity Authority Marketers have forever used these principles to make sales. All of them work great, but I can safely say […]

An (in-depth) Beginners Guide to Facebook Ads

FEATURED DOWNLOAD: Download the Facebook Ad Checklist and tick off each box as you put together your high converting Facebook Ad  (Click here to download). Quick NavigationWho is your customer?Creating a buyer personaUsing Audience InsightsCreating your adHeadlinesDescriptionThe imageCreating a Facebook Ads campaignOptimizing your ads over timeSplit testingDealing with Ad FatigueThe landing pageAdvanced TacticsConclusionYou don’t have […]