What ignited the spark in you to start in telemarketing business venture? How did the idea for your business come about?
I’ve worked in sales for about 12 years now, and I’ve sold everything from insurance through to golf promotional gifts and for huge corporates through to bedroom start-ups. It’s when I started working for several large telemarketing companies that really saw a gap in the market. I’m not one to down my competition, but at these agencies my entrepreneurial mind kick in and saw through company problems, structural, financial and with customer service. It’s amazing how un-innovative most marketing agencies actually are, too many agencies are too set in old ways and while they say they ‘think outside the box’ they rarely if ever challenge themselves. My style of leadership is listening to people around, making sure the client gets the very best service and it is done with positive brand synchronicity and integrity. Too many companies in the business will promise the world and then disappoint, we set out realistic and achievable goals and then look to deliver in abundance.
How do you attract and keep great people and inspire them to perform at their best in achieving business results?
I have a positive outlook on life and so I tend to look to surround myself with similar like minded people. I’m not one to believe I know everything so I’m willing to Learn from other but as an active leader I very much enjoy passing skills and methodologies that I practise and am passionate about.
Where you see yourself and your business in 3 to 5 years time?
Hopefully in a similar place, the business (Big Wolf Marketing Ltd) is booming thanks to a happy and loyal fantastic set of clients. There are various tributaries that could naturally flow from the key company focus, and I certainly there are long term plans to extend the brand into new areas, but for the next 3-5 years the main vision is to carry on helping our customers to excel and exceed their sales goals.
What is your competitive advantage- the factor that makes your product or service superior to anything else available, and how do you convey this message to your potential customers?
Without doubt quality, we aren’t the cheapest telemarketing company, perhaps we’re one of the most expensive, but we have an active account management process in place with all our campaigns so all leads, meetings set and sales are placed through a very strict quality control process. There’s a saying ‘buy nice or buy twice’ I’ve more than a handful of clients that have used cheap telemarketers that promise the world and the leads they send through simply aren’t qualified or don’t have a viable level of interest. We spend the time to understand a client, so we can sell their services and products in the most effective way.
If you could leave our readers with one last piece of business advice, what would it be?
It’s very widely said but, ‘don’t give up’ it’s very very rare you find anyone that just straight away ‘makes it’, things take time and you have to be prepared to fail and learn from your mistakes and find the energy to dust off your ego and prick yourself back up to try again. If you set realistic challenges, you can achieve them.