Gunnar Andreassen gave insights on search engine optimization

What’s your specialty? Tell us about it.

I am a Google AdWords and Google Analytics certified partner, but my specialty is still search engine optimization, I have done SEO for over 10 years now, so I got started when the business was new. Doing SEO has become increasingly challenging and consumes more time than the early days. A few years back 4delivering number one rankings in Google was fast and easy, now it can’t always be done at all. I can still make almost any site rank on page one in high competition search results, but the really hard ones can take several weeks.

Rankings and traffic can make or break an online business, so perhaps you can say that I create value online, because that is the end result: generating traffic and income for websites. Having that ability, I – like many others in the online marketing industry – own and operate several websites. One of my latest sites is FontDaddy.com, a free font’s site.

Besides SEO I have become an experienced WordPress web design supplier. I love WP because it is so flexible, just look at AppleShopaholic.com, an Apple products deals and reviews site I made with WordPress.

What do you think is the biggest challenge in building a successful online marketing strategy?

Return on investment (ROI) is still very important since there are so many ineffective online marketing alternatives in the marketplace. So the biggest challenge is avoiding costly and nonproductive strategies. Many SEO suppliers and customers are actually using high priced, resource consuming techniques that are damaging to their online efforts.

Where do you think SEO is heading this 2015 and how do you think it will change from where it is right now?

Google is dominating, but Yahoo and Bing will probably close in some of the gap, so diversifying your SEO will become more important. As Google are releasing more updates I think they will still be cracking down on SEO spam, and maybe adjust some policies like redirect/duplicate content and supplemental results penalties that makes no sense. I also think social signals will become more important, for example with Twitter it will not be just the number of tweets, but the number of followers, age of the followers that are tweeting and re-tweeting and so on will probably become a more important part of the coming Google updates.

How do you adapt to the needs of different clients?

Most clients need some basic stuff that their previous suppliers have not done, but when the basics are covered it is mostly just scale and scope of the services.

If you could leave our readers with one last piece of business advice, what would it be?

Seek advice, spend more time planning and not just spend money on online marketing, you could be doing it wrong.

Feel free to visit my websites:

FontDaddy.com, a free fonts site
http://fontdaddy.com

AppleShopaholic.com, an Apple products deals and reviews
http://appleshopaholic.com/

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