Legal Firm Lead Generator Hugh Rollinson

Hugh Rollinson makes a living from generating online leads and enquiries for legal firms in the UK.  He has recently launched a new website focussing on people looking to make accident claims and personal injury claims.  Today he tells us about how this online marketing niche works and some solid business advice for people wanting to start an online venture.

Where do you get most of your leads from?

I generate them myself.  It’s quite a simple process really, but takes a long time.  I have various websites which are optimised so that they appear when people are searching online for personal injury solicitors or looking to claim for accident compensation.  When those visitors hit land on our websites they then call the phone number and come straight into our call centre which is manned by accident claims specialists who will take the enquiry on and advise the caller on next steps.  If your readers would like to see the website then please click here.

How do you optimize your site for leads?

What I try to do is to make sure that the content on the website is geared towards the user’s search intent.  I also try to make sure that the Accident Claims website I run has more useful and better information than any other accident claims advice website appearing on Google.  There’s a great example of how we try to create the most compelling and user-based content on this page… as you can see we use a mix of informative text, video, calls to action, graphics, and statistics.

Google is making more and more concessions towards returning search results based on usability factors.  For example, my accident claims website is now mobile responsive and friendly.  Much of my competition don’t do this, and I heard that Google will start looking at this in the future as a ranking factor.

What’s the number one issue you solve in your business?

It’s two-fold due to the business model.  On the one hand we help people who have been injured and need legal advice to be connected up with an accident claims solicitor.  On the other hand, we generate enquiries for the accident claims firms in the UK so help them to build up their own businesses.

It’s very much an in-demand service in the legal sector, and one within which we are becoming market leaders in the near future – that’s the aim anyway!

Where are you planning to grow your business next?

Current plans involve expanding our online marketing efforts to other industries.  Currently we help solicitors and lawyers, but there’s also an appetite within the organisation to spread our marketing net a little bit wider.

Personally I think that this is a great idea, and within the next 12 months would hope to have a larger business and client portfolio.

If you could leave our readers with one piece of business advice, what would it be?

From a personal perspective I’vestarted quite a few businesses down the years, and not always for the right reasons.  My advice to your readers would be to not starting up a business just because it looks cool or you think it’s going to return huge profits.

Try to build up a business which is related to something that you love, that way you can still remain focussed on it in tough times and should remain passionate about it.  Companies that are developed around the owner’s strengths will always be more sustainable.  I had a background working in personal injury so developing an accident claims advice website made perfect sense.

By investing time in growing a business that you love, then it stands a far better chance of succeeding.