Kyle Sulerud Talks Adwords Marketing
Why did you get into AdWords marketing?
I was using AdWords to market my own business (a local service business). Like most advertisers, I had no clue what I was doing. I followed Google’s recommended settings to build a campaign and the results were horrible and costly.
This was frustrating and it would have been easy for me to condemn AdWords based on this experience. But I realized there were other companies spending lots of money on AdWords and wouldn’t be doing so if they weren’t turning a profit. The problem wasn’t AdWords. The problem was me.
I became obsessed with figuring this thing out. I read books, watched videos, joined mastermind groups, and applied everything I learned along the way. It didn’t take long for my campaign to become profitable. The more I learned, the better the results were.
Eventually I started helping other businesses with their campaigns. People were coming to me for help, and the business was started as a result of the demand.
Where do you see your company going in 2015?
It’s a challenge trying to balance the grown of my business with my ability to handle it. Right now my business is built around me and my talent when it comes to managing AdWords campaigns. I have some staff to help with the busywork, but the main work is done by me. It’s something I wouldn’t be comfortable outsourcing because of how important it is for my clients. AdWords can literally make or break a company and if an account isn’t managed properly it can have devastating consequences. So I keep a fairly select group of clients.
So I’m starting to work on some things that will leverage my skills. I recently started a blog about AdWords. Later in 2015 I plan to put together some training products covering
A big thing that I am working on right now is a software program to help business owners and agencies manage their AdWords accounts. I can’t say too much about it right now, but it is based on the things I do on a day-to-day basis. Every time I think “I wish AdWords had an option to do X” I write it down. I’m working with a team of developers to take the things on that list and create a program that can do them.
How do you think online marketing compares to traditional offline marketing?
Marketing and persuasion principles are the same no matter what medium you are using. A key difference is the amount of data and feedback you can get with online marketing. I’ve always been a data junkie, so that’s one reason AdWords appeals to me so much. It’s fast-paced and there are a hundred different settings you can change.
Do you think there are a lot of opportunities available for people in the online marketing space? Why/Why Not?
Yes, there are virtually endless opportunities available in online marketing. There are more people coming online every day. More and more business is conducted online every year. There will always be a demand for people who can build websites, people who can write ad copy, people who can manage PPC campaigns.
I think a lot of newcomers get tripped when they look at the big internet marketing guys – the guys putting out products about “how to make millions online” – and they think that’s how it has to be done. So they try to push affiliate products about making money online, even though they haven’t made any money themselves. They get frustrated and decide that internet marketing doesn’t work.
There are lots of opportunities to make money online, but there are far more distractions. You need to be able to filter out the distractions. The main thing you need is a product or service of value that you can offer people.
If you could leave our readers with one piece of business advice, what would it be?
Figure out what you are best at and outsource everything else. If you want to grow your business you need to make a point of removing yourself from as many tasks as possible. When you learn the art of delegation, your business will start to grow exponentially.