Jim Ross on Best selling Coffee Makers
What made you choose the coffee making niche?
I always like to enjoy a good cup of coffee before the day starts. Without a good cup, I feel my day becomes listless. Most of the time, I head over to the coffee place just opposite for my daily cup and I always felt that they simply sell the best coffee out in the market.
One day, I managed to speak to the stall manager during hours where it wasn’t so peak with customers. I casually spoke about how they served splendid coffee and what makes it tick. I was taken aback when I was told that they relied on K-cups and coffee makers to make their coffee – there was no secret recipe about that.
I went home, did some research on what are the best coffee makers out there. Suddenly, I thought of making a business out of coffee and coffee makers. 2 years in the making, I created my second online store selling coffee makers and accessories.
Is there demand for coffee makers throughout the world? Or is most demand from the US?
Well as I do not reside in other countries, I can’t say for sure what kind of demand there is from other countries. But generally, I do believe that coffee is a common drink worldwide and that leads me to believe that there is a certain demand for coffee machines worldwide.
Give us a rundown of your business and where you are looking to take it in 2015?
My coffee maker business is not the brick and mortar of a physical shop. In fact I run an online shop as an affiliate that sells coffee machines from Amazon.com. With so many big players out there, I choose Amazon because of its reliability, its ability to handle large orders and the professional level of its customer service.
In 2015, there will not be any major changes in the business model. I will be looking into collaboration with some advertising networks to expand our reach to more consumers out there. As we speak, I am definitely very excited about it!
What are some of the sale strategies you use to make people purchase your coffee makers?
The online buying arena has changed over the years. In recent years, I observed a trend that consumers already know what they want, right up to the exact product. The serious fight for sales is defined by other factors like price, reliability of seller and sometimes comments about the product.
I think I can focus on this approach and create a better 2015 and years to come.
If you could leave our readers with one last piece of business advice, what would it be?
Never take success for granted, no matter how easy it can be. Always look for avenues to take a successful business into new heights. Many people fail in business because they get too comfortable with where they are; they refuse to make changes according to market trends and shifts in consumer preferences.
And if you are looking to make your own cuppa from home, head on to http://www.coffeemakerone.com/.
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