How did you get started with Gera &Litt?
It actually started out like many other ideas, it was over coffee. We were talking about how there were not as many men’s accessory shops online. Even if there were, they were selling their accessories at exorbitant prices that weren’t pocket friendly. So three months later we had Gera &Litt.
Can you share some of the biggest lessons you have learned so far as an entrepreneur?
Relationships with your suppliers and drop your ego. We realize that when you and your suppliers form a strong bond, it is easier to do the things that you want and in the shortest time possible. This is of course with relation to the cost price and the delivery of our products. We try to get as low of a price as possible so as to be able to provide our customers with items that are of great value and quality. Secondly, drop your ego. It’s something we continue to work on because having an ego never did anything positive for us and usually doesn’t accomplish much for anyone.
Last but not least, be honest with your branding. During your company’s startup stage, people are more interested in you, the person, than your crafted brand. If you are authentic, this will help the social media marketing go easier and feel more integrated with your life.
What methods of marketing do you use to grow your business?
While it’s tempting to swing for the fences and try to be all things to all people, it’s often less risky and more profitable to pick a product or two that you can execute really well and just try to get on base. We first started off by just targeting socks and ties and later on we expanded our collections. This has proven to be a very successful move for us and has established a market place for us locally.
It’s also important to take advantage of the social web to build links and your brand. Quality directory links can be good for traffic and ranking, and can strongly elevate your brand. Focusing on improving Page rank online can be a critical aspect for online business.
Where do you see your business going this 2015?
We see to establish a group of strong followers as well as we are trying to bring in more products from our suppliers. Projecting sales revenue of $50,000 in 2015.
Hopefully, with some stroke of luck we are able to gain overseas customers in the process.
If you could leave our readers with one last piece of business advice, what would it be?
Never be too afraid to try. At least if you try, you know that your dream of being a business owner was concept wrongly. This does not mean you stop trying; the road to greatness is never easy.
Looking for men’s wear and accessories at an affordable price? Visit us at http://www.geraandlit.com/