CEO of Orpical Group Edward DuCoin On Marketing & Entrepreneurship

001001pic_1What industry or business are you with? How did you get the background and skills necessary to run this type of business?

I am a CEO of Orpical Group, a full-service holding company that delivers highly strategic, success-driven results in marketing, operations consulting and sales for clients.  When I was nineteen years old, I used just under $500 dollars I had saved from a job in a fast food restaurant to start Impact Marketing. Running a business while attending college facilitated the tactile application of what I was learning in class. These mutually reinforcing learning opportunities led to my taking Impact Marketing public.  My skills were truly acquired and honed from the ground up.  This background has allowed me to understand business from its fundamental beginnings through to the point of view of governance.

How do you stay current on all the shifts and innovations in social media?

Social Media is ever evolving and doing business today requires that we evolve with it.  Our marketing team uses various platforms within social media to stay relevant, engage target consumers and appeal to influencers. We also understand the importance of taking calculated risks within each specific demographic.  Because we realize the impact of social media, our marketing team includes knowledgeable staff to focus exclusively on our social media presence.

Where do you see your business in the next 3 to 5 years?

We are growing every day.  We are also learning every day.  Because we’ve worked hard to assemble a team that subscribes to our corporate vision and understands our fiscal objectives, I believe we have built a solid foundation on which the company will continue to grow substantially. I am committed to make Orpical an INC 500 company. I did it three times before and I will do it again.

How can marketing lead the way toward customer centricity?

As our Marketing Director often says “Who knows the consumer better than the consumer himself.” That is why, in all our marketing endeavors, we keep the consumer at the center of the conversation.  This philosophy helps us to develop insightful, consumer-driven marketing campaigns. Through customer centricity we get to know our target audience more intimately…what they buy…why they buy…when they buy.  Social listening is yet another way we keep the consumer at the center of our marketing focus. We listen to them and respond to them accordingly.

If you could leave our readers with one last piece of business advice, what would it be?

Nothing puts more businesses out of business than success. Always evolve and be relentless in learning and adapting.

Edward DuCoin
ed@orpical.com
http://www.orpical.com
Orpical Inc.
856 242 7000
10000 Lincoln Drive East
Suite 201
Marlton, New Jersey 08053

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