How did you get into the video industry?
I got into the video industry by first playing around with affiliate marketing and setting up websites to sell affiliate offers. After awhile I realized these websites would perform better if I added an animated explainer video to increase the conversion rates. Soon after I had some friends enquire that wanted similar videos for their businesses and I realized it was more profitable to sell the videos rather then the offers I was trying to push, so I setup a website and a business to sell the animated videos. That started about 3 years ago, and now we have grown and produced over 150 videos for clients all around the world.
What’s been your biggest obstacle so far? How did you overcome it?
Our biggest obstacle has been how competitive the market space has been. There are a lot of companies out there offering a similar value proposition to us that have suddenly popped up from nowhere in the past few years. The issue is that there is no barrier to entry, and it really is as simple as setting up a website, and driving some paid traffic to it. We overcame this by clearly knowing our space in the market. We have narrowed down our target market to specialize in just animated explainer videos for professional service business, and this sets us apart in our industry. We also don’t try to do budget videos, as there are lots of companies out there offering videos for under $500, so we distinguish ourselves based on the client’s budget as well (animated explainer sales video).
Where do you see the business going in 2015?
In 2015 we are planning to grow our business in the professional service and mobile app space.
The App Sore and Goggle play store is constantly growing, and the fact that it is now supporting videos means there are more opportunities to work around. Also, email marketing is quite huge as well. We’re testing using videos in emails, and we have seen significant improvements in click through rates and conversion rates as well.
If a new tech start-up was looking to get a video on their homepage, what advice would you give them?
Our advice would be: Just have one message. We see a lot of companies that have too many ideas and want to jam them all into a 60 second video. Our advice is to clearly know the 1 major point that you want to get across to the viewer, and know the exact next steps that you want that viewer to take. Start with this before you begin to reach out to companies or agencies to create the video. This will make sure that your conversation and brief will be on point with the company that you chose to go with, and will ensure you have a more successful outcome with your final video.
If you could leave our readers with one last piece of business advice, what would it be?
My advice to business owners would be “just do it.” It’s Nike’s slogan, and it pretty much sums everything up.