Anthony Lam on How Videos Impact Sales Conversions

How did you get into the video industry?

I got into the industry by first dipping my toes into Internet marketing. It was a few years ago when I tried to sell websites and social media marketing packages. We needed a video to sell our services and all of our clients were more interested in our videos rather than the services that we were trying to market. From there I quickly dropped the other services and setup a business solely in selling videos and we have grown from there.

What’s been your biggest obstacle so far? How did you overcome it?

Our biggest obstacle has been the competition. We entered the market early and so it was great however soon other similar businesses popped up in our space. We overcame it by narrowing down and just focusing on in Australia, offering video marketing and strategy not just explainer videos. This way we can really own the space and also offer corporate and live action promotional videos.

Where do you see the business going in 2015?

In 2015, we are planning to grow our animated explainer video business in the video marketing space in 2015. Our goal is to have every Australian business use videos in all parts of their business including emails, presentations, websites, newsletters and events. Mobile apps are a growing space as well. We plan to launch different packages for mobile video apps for apps in Apple’s Pasture and Google play as well.

If a new tech start-up was looking to get a video on their homepage, what advice would you give them?

Our advice to tech-start up does will be: Just do it. The longer you put it off, the more sales and customers you could be losing. Videos are very important to your business and marketing. Most companies make the mistake of putting it off and then creating the video after they have launched. Our advice is to get started early, this way we can have more time to work on your script and strategy before your website launches, and the video will be ready when everything is live.

Also, just focus on one message. I see too many people trying to convey too much with their videos. It’s best to do one video for each message for each audience. The more targeted and focus you make the video, the better it will be with your conversions

If you could leave our readers with one last piece of business advice, what would it be?

Our last piece of business would be the same as the above, but for all parts of your business: Just do it. Too many businesses owners put things off till “tomorrow” what could be done today. I know if we were all just a little more productive and took more action in our businesses, we would be a lot further along than where we are now