Alex Booth On Pay Per User Acquisition
How did you learn to acquire customers and leads?
The main bulk of learning to acquire leads/customers came from the height of the PPI scandal where the money for the leads was incredibly high, this gave me and the people I worked with a huge budget to experiment with. Once the basics were in place we then moved onto different industries and tried lots of different things, this variety are what make us at PPU.co confident we can help gain new users for all sorts of web apps. One of the major lessons learned early on is that you have to understand you don’t know what will work until you try it. You can’t assume that a certain color is the best for a landing page; it may work for some groups of people but not for others. Constantly optimizing and learning from mistakes is key to progressing onward with online advertising.
What’s the biggest difficulty to acquiring customers and leads for developers?
The biggest difficulty in gaining new clients for PPU.co has always been making sure that they understand what it is we are offering. Some people think it’s too good to be true and are scared away from trying our methods of only paying per user registered. Most people are familiar with the traditional method for outsourcing marketing by hiring an agency on a fixed fee to do work for them with no promise of actually delivering what it is they are promising. Our PPU (Pay Per User) model allows you to only pay for success and transfers risks over to us. Your advertising budget can be split into chunks that you know will deliver results, this is great if you know how much a user of your web app earns you or you need to make a case to investors and they want to see real figures.
How have you grown PPU to date?
Our method of growth have mainly been using PPC advertising and dedicated landing pages which is what we are most comfortable with and knows works wonders. Another method we have found helps gain clients and understanding of the market is actually approaching web apps and educating them about our existence. A lot of developers never knew this way of paying for advertising was available and this simple until we came along.
Where do you see your business going in 2015?
2015 will see the implementation of our new automated control panel that will give our clients (web app owners) quicker and simpler control over what we do for them. It’s also going to be a great way to get stats on what we are doing for them and at what stage we are in building a successful user generating channel for their business. We also would like to increase our client base in both numbers and different industries to diversify. With new clients and more business the company will then be able to take on new team members with additional skills and experience that is crucial to growth.
If you could leave our readers with one last piece of business advice, what would it be?
The one piece of advice I would give to anyone is that knowledge is power. The more you know the more you can do. With every new project we take on we gain new understanding that makes everything we do in the future better.