In his seminal book, Influence: The Psychology of Persuasion, Robert Cialdini lays down six principles that make people tick and get them to say “Yes.” They are: Reciprocation Commitment and Consistency Social Proof Liking Scarcity Authority Marketers have forever used these principles to make sales. All of them work great, but I can safely say […]

FEATURED DOWNLOAD: Download the Facebook Ad Checklist and tick off each box as you put together your high converting Facebook Ad  (Click here to download). Quick NavigationWho is your customer?Creating a buyer personaUsing Audience InsightsCreating your adHeadlinesDescriptionThe imageCreating a Facebook Ads campaignOptimizing your ads over timeSplit testingDealing with Ad FatigueThe landing pageAdvanced TacticsConclusionYou don’t have […]

FEATURED DOWNLOAD:  Get the complete 11-page cheat sheet on outsourcing your virtual assistant. It contains everything from hiring, maintaining and growing your virtual team of assistants.   (Download Here) “If you want to do a few small things right, do them yourself. If you want to do great things and make a big impact, learn to […]

Steve Jobs and David Ogilvy. These guys were masters of completely different arenas. Jobs helped build the world’s most influential tech empire from the ground up. Ogilvy was the undisputed king and pioneer of modern advertising. But there’s one thing both Jobs and Ogilvy had in common… That is – an insane insight into human […]

So it’s becoming more and more evident that Facebook groups (not pages) are the hub to network and stay connected online with real marketers. It’s no wonder though. Where else would you go? A forum? Who’s got time for that these days. We want to have everything together in one place, and for most people […]

So as you guys noticed in my last blog post, I was fortunate enough to spend a day with Neil Patel with the team at ClickFunnels working on our content marketing strategy. Neil’s one of the most ‘switched on’ marketers that I’ve worked with and it’s no wonder why. Throughout the day working together with […]

So after being inspired by my man Navid Moazzez, I’ve decided to try my first lifestyle and business review post and see how it goes. I sent this post out as an email to my list (condensed version) a few days earlier before posting it  on my blog and got a great positive response with […]

What Is HotJar? HotJar is a heatmap and feedback tool which webmasters use to engage with their visitors and see how their visitors engage with them. Their two-way engagement tool allows business owners to get gain clarity on what their prospects are reacting to on their website. It’s not easy finding an analytics tool which captures ‘who’ […]

If you’ve got a podcast currently, you know it can be difficult to do all the bits and pieces which are tied to it. This includes a lot of technical tasks which can be extremely tedious while you’re running your core business. And if you don’t currently have a podcast, I’m guessing the technical side […]

  Recently Facebook rolled out a new advertising dashboard which highlighted some of their features and metrics really well. I figured I should make a video on the ins and outs of it so you can really use it to your advantage. There really isn’t a need to start buying expensive software anymore when you […]