Looks like we’re wrapping up another year, so it’s time for my second ever business and lifestyle review, you can find last years over here (crazy how much has changed since). I’m very fortunate to say that 2016 was by far the biggest year I’ve ever had in business. I crossed off some big milestones […]

Time for another event review. I also purchased my own Snapchat geofilter to this one (photos at the end). This time I attended the brand new Content and Commerce Summit 2016 in Orlando Florida which is also hosted by the Digital Marketer crew. This event was more focused on eCommerce and content marketing which is […]

Hey everyone, So as I’m sure you’ve noticed, I’ve been a bit slack when it comes to blogging on my own website. I love doing “epic” posts and “round ups” and all that long, fun, detailed stuff but to be completely honest, I just don’t have the time to write a 10,000 word behemoth on […]

  I just came back from my first ever Traffic and Conversion Summit in San Diego! [Video Coming Soon] I recorded a short video with a few snippets from my trip so you can get a bit of an idea of what the conference looked like from my perspective. This is something I’m looking to […]

How’s your email list segmentation coming along? Have you even thought about it yet? Email list segmentation and general email personalisation, are seriously underutilised tools in the growing entrepreneur’s toolbox. In fact, according to MarketingSherpa’s research, upwards of 50% of all online marketers asked have indicated they have a great need to improve their email segmenting […]

So after seeing my friend Navid write an epic post on his business and lifestyle I thought I whip up something similar (might be a bit shorter though). If this works out well, I might write them quarterly (so be sure to let me know on my Facebook page or something). 2015 was my biggest […]

FEATURED DOWNLOAD: Get your copy of Turbocharge List Building Checklist here today and start converting website visitors to email subscribers. Click Here to Subscribe. If you can figure out a way to turn website visitors into email subscribers, you will be able to maximise your website’s monetary potential. There’s no doubt about it. Email list = […]

Instagram: The New Era of Visual Marketing Instagram. You’ve heard of it. I’ve heard of it (duh, right?). Your 90-something-year-old neighbour with 11 cats has probably heard of it (and she probably Instagrams pictures of her 11 cats in 11 little outfits). For those of you who haven’t (seriously?) – Instagram is a content-driven social […]

In his seminal book, Influence: The Psychology of Persuasion, Robert Cialdini lays down six principles that make people tick and get them to say “Yes.” They are: Reciprocation Commitment and Consistency Social Proof Liking Scarcity Authority Marketers have forever used these principles to make sales. All of them work great, but I can safely say […]

FEATURED DOWNLOAD: Download the Facebook Ad Checklist and tick off each box as you put together your high converting Facebook Ad  (Click here to download). Quick NavigationWho is your customer?Creating a buyer personaUsing Audience InsightsCreating your adHeadlinesDescriptionThe imageCreating a Facebook Ads campaignOptimizing your ads over timeSplit testingDealing with Ad FatigueThe landing pageAdvanced TacticsConclusionYou don’t have […]