The Complete Guide To Building An Authority Website

In his seminal book, Influence: The Psychology of Persuasion, Robert Cialdini lays down six principles that make people tick and get them to say “Yes.” They are: Reciprocation Commitment and Consistency Social Proof Liking Scarcity Authority Marketers have forever used these principles to make sales. All of them work great, but I can safely say […]

#53 – After Segmenting My Email List

FEATURED DOWNLOAD: Read and download the full transcription of Episode 53. I’ve shared the benefits of segmenting your email list. (Click Here to Download Transcription) [0:00:14.3] Hey you guys, Stephen Esketzis here from Marketing on the Move and today I’m feeling a lot better than the last episode where I had a bit of food poisoning. […]

#52 – I’ve Got Food Poisoning

FEATURED DOWNLOAD: Read and download the full transcription of Episode 52. Today, I share with you my bittersweet experience with food poisoning. Click Here to Download Transcription Transcript: [0:00:14.1] What’s up, everyone? Stephen Esketzis here from Marketing on the Move and this episode isn’t really on the move. This episode is sitting in my bedroom, […]

An (in-depth) Beginners Guide to Facebook Ads

FEATURED DOWNLOAD: Download the Facebook Ad Checklist and tick off each box as you put together your high converting Facebook Ad  (Click here to download). Quick NavigationWho is your customer?Creating a buyer personaUsing Audience InsightsCreating your adHeadlinesDescriptionThe imageCreating a Facebook Ads campaignOptimizing your ads over timeSplit testingDealing with Ad FatigueThe landing pageAdvanced TacticsConclusionYou don’t have […]

#51 – Overcoming the Doubters

FEATURED DOWNLOAD: Read and download the full transcription of Episode 51. In this episode, I’ve discussed the glaring truths of having to face the challenges of running a business and being brave in the face of defeat and loss. Click Here to Download [0:00:14.3] Hey everyone. Stephen Esketzis here from Marketing on the Move. And today, […]

#50 – Overcoming Daily Business Headaches

FEATURED DOWNLOAD: Read and download the full transcription of Episode 50. This episode focuses on how to keep your cool and keep finding solutions to daily business burdens. (Click Here to Download Transcription) [0:00:15.2] Stephen: Hey, everybody. Stephen Esketzis here from Marketing on the Move. And I’m with here with you on a very fresh Thursday […]

#49 – Actionable Facebook Advertising Q&A With Kim Barrett

FEATURED DOWNLOAD: Read and download the full transcription of Episode 49 with Kim Barrett. We’ve essentially covered Facebook retargeting hacks and process in this episode. (Click Here to Download Transcription) Biography: Kim Barrett, the founder of Your Social Voice , is a world renown Social Media Marketer, focusing on Facebook. He is an International Best Selling Author, […]

#48 – Talking Authority Website Building with Gaël Breton

FEATURED DOWNLOAD: Read and download the full transcription of Episode 48 with Gaël Breton. This episode will teach you how to jumpstart Authority Website building. (Click Here to Download Transcription) Biography : Gael Breton is the Co-founder of Authority Hacker , where he and his business partner share their strategies from online business and teach people how […]

#47 – Back in the Hustle Mode

FEATURED DOWNLOAD: Read and download the full transcription of Episode 47. Just sharing with you one of my longest days managing my business. (Click Here to Download Transcription) Tweetables: Transcript: [0:00:16.2] Hey, everyone, Stephen Esketzis here from Marketing on the Move and I’m with you from a very late night. Here on a Monday night, or […]